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Buyer Behavior, Essay Example

Pages: 3

Words: 791

Essay

Introduction

Marketing is an important part of every organizational functions embraced by businesses worldwide. It could be noticed that when it comes to defining the way humans responds to such options of promotion, there are different elements of decision-making they give much attention to. Noticeably, this is the reason why it is very important for business operators to seek the proper manner of empowering the way they market their products and their services to the target buyers. Consumer behavior is one factor that identifies the success point of the organizations as they embrace particular options of marketing their products. In this documentation, seeing how consumer behavior affects the overall reputation and salability of particular products shall be given particular attention to.  Through summarizing the interview that was accomplished, this documentation shall examine the decision-pattern that organizations use to be able to pick the right product to purchase, depending on their needs and demands. These elements are to be fully recognized especially with regards the strength they have in influencing consumer-perception that best identifies with the way they choose the item, the features and the brand that they are to purchase.

The Driving Forces of Purchasing Products

To note, there were two particular interviews that were considered for this activity. One of the interviews involved talking to a consumer who has brought a cheap and mundane product lately. The other interview involved talking to a consumer who has brought an expensive product recently? These interviews intend to draw the line that would best identify the concept by which humans tend to decide on which products they are to purchase and why. For the first interview, the consumer was noted to have bought a cellphone cover as suggested by her parents. She mentioned that this decision was completed after hearing her parent complain about her constantly breaking the phones she own and that they would not buy her another if in case she does break the one she owns right now.

Considerably, such purchase was considered necessary by the consumer. She knows that she need not only follow what her parents told her, but she also needed to do it for her own good and that of her phone’s. Relatively, the color, the design and other features of the phone cover she picked relied on her own choices already. The price of the product, according to her, was the biggest factor that she needed to give attention to as she was making the purchase.

As for the expensive product, the decision was made by the consumer and his parents. Buying a Porsche was not something that is decided upon within a day. Hence, among the factors considered by the buyer who was interviewed for this activity, was that of the reputation of the seller [company] and the capacity of the salesman to convince him on what car best fits his budget, his style and his age-range. With such factors given particular attention to, the car he bought did not only fit his budget but also fit the demands he had for owning a particular car.

Implications of Learning

As considered in this documentation, there are three primary elements that basically assist buyers in making a decision on what to purchase in the market:

The need for the product

The first factor that drives individuals to buy is the idea that they need the item; or that they want such a product. Owning one product needs to be grounded on a specific purpose that serves the consumer well.

The budget allotted for the product

How much is allowable for purchase? Buyers ought to give attention to how much they are likely willing to spend for the product they hope to buy. Perhaps one of the strongest points considered in buying is the price of the products as it determines the capacity of the consumers to own such items from the market.

The reputation of the brand shown through recognizable name or through the service provided by the salespersons

The quality and the capacity of the products to serve the needs of the buyers play a crucial part on how decisions are made, especially in making sure that the demands of the public are responded to through what one company aims to offer.

Conclusion

Business operators who market their products to the public must know the most crucial point of decision making that their target consumers use in order to complete a particular purchase. Noticeably, as pointed out in the discussion presented herein, there are three factors that determine the purchasing decision of consumers. The behavior and perception of the buyers towards these points shall give a determinable pattern for marketing development that business owners ought to gain control from as they open up new options of product-offers to the market at present.

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