Consumer Behavior and Organizational Behavior, Coursework Example
Business and commerce are currently the most important industries in the world today especially when it comes to the established process of creating connection between individuals as well as organizations around the globe. Relatively, the behavior of entities and individuals involved in the said connection of operation is affected by the role that each party plays in the operation. For instance, in the field of business operations, there are two specific sectors that are affected by the said conditions of procedure, the organization and their consumers. In line with the role that these two specific sectors of the industry take, this discussion shall be more focused on the buying behavior each one applies in line with the desire that they have in consideration with the need to purchase.
To note, buying is an act that both organizations and their clients take into consideration. Organizations specifically take this act as a need that makes a distinct impact on how the organization operates for the sake of developing their products and/or services for the market. On the other hand, the clients buy because of their needs. Relatively, this means that the passing on of monetary sources between the said sectors in the industry play a great role in retaining the operation going as a means of fueling the industry’s capacity to remain in the market. Notably though, there are different aspects of condition that contributes to the decision of each sector to purchase.
Organizations for instance have four primary aspects they consider to have a great impact on how they operate as a contained unit. These four aspects include environmental, organizational, group and individual. The first aspect directed on the environmental condition that affects the organization. For instance, if an organization is a manufacturer, then it becomes specifically affected by how the environment changes through time. This specifically involves the condition of the situation an organization operates especially if the environmental changes affect the raw materials they use for manufacturing. The organizational aspect on the other hand involves the values that the business takes into consideration as a while. Putting into specific consideration the values, the mission and the vision of the organization into serious effect when deciding on what or how to buy a specific material creates a great impact on how it operates. This is true especially in line with the course of defining the tasks as well the condition of work that they are supposed to take into account as part of their responsibility to themselves and to their target stakeholders in the market.
On the other hand, the group aspect of the process involves the capacity of the organization to see what the entire organization needs and how they are supposed to become specifically affective on the overall operation of the business. The individual aspect on the other hand creates a directive condition by which the organization is able to make a decision that would manifest a better control on how the people are likely to impact the current situation by which the business operates in the market. The individual values that the members of the organization take into consideration is believed to create a mirror on how the business is likely to make an impact on the market and specifically make a distinction on how it affects the stakeholders it hopes to influence.
Believably, the capacity of the organization to make purchasing decisions depend on how much they are able to relatively outline how they are supposed to create a strong impact on the market. Basing their decisions on the reactions and the relative conditions of the current situation of the people they work with as well as the values that they recognize to be important, organizations make adjustments that are necessary to make sure that their purchases are reasonable enough. This is the primary procedure that organizations often take into consideration to make a distinctive condition on how they are to use their money to purchase materials and consider spending for particular necessities that would fund their operations. Knowing how their own people may react to their purchases and how their clients are to make an appeal on those purchases, the organizations tend to create a properly outlined set of decisions that could manifest a good sense of controlling their assets through making reasonable purchases that would generate better returns (Chin, 2001, 132).
On the case of the consumers, there are three primary factors that directly influence their decision to purchase. These factors include personal, psychological and social conditions. The personal factor involves the individual desire of the client to buy an item or pay for a service. This personal conviction may relate a sense of “need” or “want” depending on the thinking of the buyer himself (Chin, 2001, 135). This personal decision on the other hand is specifically affected by the psychological and social conditions that influence the thinking of the consumer. The psychological aspect actually defines the process of thinking that the consumers have towards the products or services that they take into consideration. Notably, this means that when a consumer buys, he usually thinks how the item or the service would suffice his desire in a more satisfying manner. The social factor on the other hand is specifically defined as the condition by which the consumer sees the effect of what the society thinks about the product or the service that the client acquired.
In this regard, it could be understood that both consumers and organizations have their own driving reasons for purchasing specific items or services offered in the market. The decisions they make do not only respond to their desire nor their basic needs. Most often than not, their decisions are affected by other factors including psychological and psychological conditions that speak their values fully. These aspects of decision that pushes both organizations and consumers to purchase in the market are the primary reasons that provide a condition of balancing monetary resources in the field of modern business industries. Each of the decision made by the organizations are directed to getting the attention of their consumers while on the other hand, the decision to purchase on the part of the consumers specifically respond to their personal needs and desires whereas they give back the money to the organizations that offered them what they wanted so far.
Relatively, the course of decision that organizations and consumers take into consideration specifically define the condition of the markets at present. This means that somehow, it is the influential impact of psychology and society that creates a strong definition on how the business industry ought to progress (Lewis, 2010, 67). This is the reason why the current situation of the business industry is largely affected by the way marketing approaches use the aspect of psychology and social science to attract buyers. Knowing that human behavior responds to such appealing matters, business entities at present strongly define their condition in line with their capacity to utilize the best tools to speak to their consumers in the market thus creating a stronger source of dependence that would surely place them in control of the industry as a whole (Miller, 1999, 89). Considerably, this movement continues to develop through time hence specifically influencing the purchasing power and behavior of the consumers and organizations, which gives life to the business industry.
Consumer Behavior. http://www.udel.edu/alex/chapt6.html. (Retrieved on October 3, 2012).
Chin, Elizabeth (2001) Purchasing Power: Black Kids and American Consumer Culture. University of Minnesota Press.
Lewis, Jeff (2010) Crisis in the Global Mediasphere: Desire, Displeasure and Cultural Transformation. Palgrave Macmillan, London.
Miller, Eric. (1999). Attracting the affluent : the first guide to America’s changing ultimate market, Naperville, Ill. : Financial Sourcebooks.
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