Interview on Public Relations Personnel, Term Paper Example

Individuals Interviewed:

Mr. Smith: Marketing Consultant

Ms. Agoncillo: Sales Representative

Mrs. Tordecillas: Product Promoter

Questions Used:

1. How long have you been engaged in your position as ________________ [title/position]?
2. How did you find your job the first time you took your position as _________? Was it hard or would you say it was just average for your skills?
3. How do you differentiate the level of your excellence at work from the point of your beginning in the job towards your current status in it? Have there been developments so far?
4. What particular developments do you seem to value most as you progressed in the years of handling your position in the company?
5. Would you say that this is your dream job? Why or why not?
6. In a scale of 1 to 10, ten being the highest, how do you rate yourself when it comes to the competence you have when it comes to performing your tasks at work?
7. Do you have quotas to meet?
8. Are you able to meet the quotas or goals that your administrators have set for you?
9. Do you have any procedures you hope to follow to complete your tasks as _________at a particular given time?
10. In the nature of your job, who do you mostly deal with? The administrators, the clients or your colleagues?
11. Is communication important in your job?
12. How do you define good communication in relation to your position?
13. How far has the aspects of good communication helped you in defining your role as member of your company?
14. Do you think better communication with your stakeholders could have better impact on your performance?
15. Are there any expectations you wish to accomplish in at least three to five years from now relating to your profession?

Manner of Presentation: Summary of Each Interview

Overall Background:

All three interviewees come from the same marketing company and have been working there for at least three to four years with different reputations of excellence based on their performance towards the tasks that they were asked to by the administration to work on. Each interviewee had been set for an appointment for the actual interview process which lasted for at least 10 to 15 minutes as agreed with the interviewees themselves during the setting of the schedule. First names of the interviewees were withheld in recognition of the personal privacy request of the participants.

Mr. Smith:

Mr. Smith has been working as the marketing consultant for the company in about four years now. He mentioned that he entered in the company immediately after graduating from the university as he finished a course on business administration and management. Relatively, he had personal expectations when it came to the type of work he was going to embrace and the type of salary he was supposed to receive. However, these expectations changed when he realized how different the real world is from classroom settings in the university. He notes that in his line of work, communication is a vital source of competence especially when he needs to deal with the demands of the administration when it comes to presenting workable marketing campaigns for a particular product that the company is supposed to launch in the market. To this, he uses the commonsense theory of communication whereas he intends to foresee what his stakeholders expect and work from that to be able to create usable marketing presentation that they would surely accept. He considers the stakeholders as his clients and their demands his goals. At this point, he aims that in five years from now, he would be able to create the marketing campaign that would place the name of their company in the billboard of top performers in the industry and hopefully get a promotion from such effort.

Ms. Agoncillo:

Miss Agoncillo is an immigrant from Mexico who works as a sales representative in the company. She basically deals directly with clients as she offers them the products that the company releases in the market. For her , the working theory of communication that defines the capability of one to see and understand what the audience needs to hear to persuade them into buying the products she offers, have been working good for her for the past three years of her stay in the company. She admits that sometimes, she have to impose on the utilization of the good aspects of the products hence convincing her buyers to get their own item from her. She expects to continuously reach the quota of sales she is expected to incur every month and even exceed her work as much as she could through creating more comprehensive approaches to convincing her clients to buy products from her as she builds both their trust and loyalty to the company’s product and to her sales capabilities as well.

Mrs. Tordecillas:

Like Ms. Agoncillo, Mrs. Tordecillas is also an immigrant from Mexico who settled in the United States for a living. Relatively, in her line of work as a product promoter, she uses the agenda-setting theory where she intends to create a notion on the minds of her clients to make sure they accept the product she presents them with. Most likely, her work involves of a survey research on whether or not the market would accept a product that the company is about to launch. It is as if handling a trial and error process that would identify whether or not the product would make it once it is released in the market. To Mrs. Tordecilla, she simply hopes to increase her competence in her job through embracing new approaches of effective product presentation to the market the company is targeting to influence so as to increase her involvement in the development of their company towards becoming a global entity within at least two to three years from now.

References:

Introduction to communication theory. http://www.sagepub.com/upm-data/4983_Dainton_Chapter_1.pdf. (retrieved on march 11, 2012).

Seib, Patrick and Fitzpatrick, Kathy. (1995) Public Relations Ethics. Fort Worth: Harcourt Brace and Company.

Friedman, Marsha. (2009) Celebritize Yourself: The Three Step Method to Increase Your Visibility and Explode Your Business. North Carolina: Warren Publishing, Inc.