Marketing Metrics in Action, Business Plan Example

Background

The field of marketing management is considered to be one of the fastest changing field in terms of profession among learned individuals. Perhaps due to the existence of the competitive nature of the growing business organizations today, marketing management, as a branch of business operation, receives constant attention as it drives every organization towards competitive stance (Patterson, 2008, 45). This is the reason why it has become a personal goal of the writer of this statement to become a part of this growing field of profession.

What is marketing management about and what is it for? Practically, based from the term itself, this facet of business operation handles the consideration on how products are effectively marketed to the public for appreciation, acceptance and consumption. Relatively, with the growing competition among businesses, the innovation on how marketing personnel handle their responsibilities have taken great steps towards progress through the years. Not to mention the involvement of Information Technology on the process, the manner of development that the field of marketing management takes into consideration is currently at its fastest pace (Lenskold, 2003). True, the challenge is high, the opportunities presented are of their highest peak and the chance to succeed will highly depend on how competent a person would be to handle the responsibilities included with the said position in business development.

This is the reason why students who endeavor in embracing the possibility of enjoining in the team of high-graded marketing management personnel in the actual world are advised to take on the most competent sources of practice and training they could get before they are to actually embrace the tasks and duties included in the said position.

Personally, the author of this SOW has become much interested in handling marketing management duties due to the fact that he has experienced particular point of practices in the field already and feels that a sense of further improving his capacity to engage in marketing management activities could help him grow further as an individual. Such experiences included being able to handle the need to manage at least 60 employees who are usually under pressure to meet particular quotas that are set by the administrators. Relatively, such management on the part of the author resulted to a 7% increase of revenue on the production of the said team of employees. The urge to bring this achievement to a higher sense of realization has then led to the desire of the individual to apply his learned skills towards a new aspect of business related to management, which is marketing. To further mandate the development of the individual, he intends to make sure that such skills shall be utilized later on for the sake of managing his own business entity which would not only bring him professional achievement but also a sense of personal satisfaction.

Career Goals

Being interested in the field of marketing management is just a stepping stone. A person who wants to succeed in the said field must be willing to work through the process and research on the most recent developments that the said position on business takes into consideration. Personally, the author of this statement of work wants to focus on one thing and that is to incur progress every step of the way. It is further realized that development is needed, however, the actual process of gaining such development may not be as easy as expected.

As mentioned earlier, the modern field of marketing management has already embraced numerous innovations that could only be imagined in the past years. The use of information technology in the process makes the said position even more challenging. Hence, as a goal, it is the desire of the author of this SOW that the aspect of innovation be considered as a personal culture of development. Looking for something new and learning more from the field is what makes this particular goal realizable. The internet may provide a good source for such strategies in marketing management that is embraced by most organizations today. Nevertheless, it is the process of personal survey and being actually involved in the condition of examining the market that is targeted by a particular industry or a particular organization that pays the best results.

Part of innovative marketing management is to know what the current trend is as suggested by the market. Relatively, this could only be realized through the application of proper research and direct observational process. True, all these procedures would require time, effort and perhaps even a relative amount of financial support. Nevertheless, the learning and the development that could be taken from them mean so much when it comes to creating one’s path towards personal progress. When such practices are utilized and embraced by an individual, then becoming an asset in any organization as a marketing manager becomes a reachable career goal.

Planned Internship Strategy

Practical learning in the field of marketing management could only be fully realized under the condition of being involved in an effective system of internship. The author of this SOW intends to follow the following procedures to be able to find a proper internship that would not only provide proper learning but also shall prove to be a source of practical development for the said individual:

1. Continuous learning process that shall be taken into consideration at least three times a week with two hour straight of research and theoretical-case-study practices

This process shall involve a religious and strict following of schedule on the part of the individual who wants to get most from whatever is learned from the resourced found both online and offline. The references to be read from by the individual involved shall include books and journals from online and offline libraries that could be visited. If instances of actual consideration of resources is to be needed, then actual interviews with marketing management officers would best help in relation to this desire.

From these references, particular theories are expected to be learned. Their application towards actual situations could be tested through joining in online forums that are opened by marketing management enthusiasts. Some forums online host case-studies where members are allowed to respond and mention about their opinions regarding the said situations. This will enable the individual to actually test whether or not he understood what is imposed in each theory learned upon research.

2. Searching for both online and actual marketing management procedures that are open to be filled by internship seekers.

There are hundreds, if not thousands, of posts and listings in the internet that offer internship positions for interested individuals. Online positions are given particular attention to for the sake of increasing the capacity of the individual to be involved in modern IT-based marketing management operations. It is understood that the modern society of business organizations embrace the impact of IT operations fully into the way they handle their marketing tasks (Patterson, 2008, 78). The involvement in such process of internship shall provide the individual with the skills that are necessary for developing highly defined IT skills that would help improve the way he manages to handle modern conditions of marketing

Physical-based marketing management operations on the other hand could provide the individual with the skill to create a sense of camaraderie with coworkers while also facing the challenge of focusing at work (Masi, et al, 1995, 88). Being able to work with an actual team shall hone the individual’s capacity to work with others both as a follower and as a leader depending on the situation being handled.

The beauty about this condition of searching for internship openings is that both procedures could be taken into consideration simultaneously. As most online internships are handled at home during the wee-hours of the day, the physical internship position could be taken full time during the day. Understandingly the process is hard, nevertheless, it is the amount of learning to be gained that is aimed for.

3. Attending marketing management seminars presented in particular universities and hosted by particular companies.

Having experts speak about marketing management is a good supportive learning. Getting updates on which universities and/or companies are providing open discussion and lecture to individuals who would like to embrace the field of marketing management shall then be a great source of personal development. Meeting with professors and advisers for further assistance could set the individual in the right pace as he takes on the different challenges of handling new techniques and strategies of handling business operations.

4. Creating a journal of the most important lessons taken from each step and applying them in actual internship schedule where the individual shall be accepted in later on.

It is important to note the lessons gained from every step. This will make it easier for the individual to remember both the achievements and the obstacles that were met during each process. Considerably, it is through this approach that the learning becomes authenticated and usable in future situations that the individual involved would need to deal with.

Finalization

It is a must that from the point of research towards the point of attending the approved internship program that the individual be focused on what he wants and what he needs in relation to improving himself and his capacity to handle his responsibilities in his chosen career. In this case, it is the desire of the author of this SOW to follow all the details presented in this document in the hope of gaining the best out from the planned schedule of learning and practical improvement.     Marketing management has become a specifically interesting matter for the author to take specifically because of the challenges it offers. Most likely, the opportunity it opens for the person to achieve more has become a rather attractive incentive apart from the actual possibility of earning based from one’s own hard work.

References

Lenskold, James D. (2003). The Path to Campaign, Customer, and Corporate Profitability by James D. Lenskold. McGraw-Hill Professional.

Patterson, Laura (2008). Marketing Metrics in Action: Creating a Performance-sDriven Marketing Organization. Racom Communications.

Masi, R. J.; Weidner, C. K, AS (1995). Organizational culture, distribution and amount of control, and perceptions of quality. Group & Organization Management.