Prescription Data Mining and the Protection of Patients, Term Paper Example

Business Strategy and Optimizing Performance       

Healthcare Partners, Inc. is regarded to be a division of DaVita Healthcare Partners, Inc.; it is focused on offering information, various services as well as new technologies within the healthcare area. Currently, Healthcare Partners enlists approximately 10 thousand people nationwide. Speaking about the diversity of intangible products, it is worth saying say that Healthcare Partners regularly deals with supplies of marketing information, collection of healthcare data, de-identified instructions of medical practitioners, medical cases, numerous EMRs, and social media. Evidently, the abovementioned branches of healthcare industry that the discussion company is engaged in did not appear suddenly during the previous decades (Green, 2007). As for the competitors, it is possible to name such as Kantar Group, Nielsen Company, and GFK AG, all of which reach nearly two million in sales annually. Since 1992 Healthcare Partners has been developed, including eight basic provisions that could guide the firm to global leadership in terms of marketing research and analysis. Those are impartiality, thoroughness, accuracy, integrity, economy, price, delivery and service. As for this paper, it is mainly aimed at analyzing the company’s business strategy and optimizing performance. The paper is focused on preparing a report on the company’s important stakeholders, their primary aims, and possible tradeoffs that the management team could make so as to satisfy the stakeholders in a way that facilitates the enterprise’s own performance.

Leading Corporate Citizenship implies bearing full responsibility for the actions of employees and suppliers, maintaining the strict code of ethics and human rights. Every particular employee is a value for Healthcare Partners, Inc. and is expected to act on behalf of the company. Healthcare Partners, Inc. is targeted to act ethically, offering high quality products and not only pursue exclusively commercial goals; a This way, the company is likely to possess two great values of accountability and workforce principles. Obviously, the company utilizes different types of business models that in view of Balakrishnan et al, emerge to be of great importance for the company (2008, p, 208). All such principles are applied to all business stakeholders: employees, owners, customers and suppliers, etc. So, to become a strong and leading corporate citizen requires building and promoting strong, trusting and long-lasting relationships with stakeholders. Additionally, risks and opportunities are always based upon stakeholder expectations. Value added for leading corporate citizenship needs to be based upon the involvement of every employee in the working process. They need to be stimulated and motivate to score better and at full potential. Respectively, their value should be supported by financial aid, benefits and wages.

Concerning the company’s performance, one should understand that it is impossible to imagine its success without improving stakeholder’s involvement within the project management system. As for the tradeoffs which might accommodate the stakeholders, it is necessary to become aware that stakeholders’ participation within the company’s performance occurs as a must for Healthcare Partners, Inc. Obviously, the company needs to undertake the necessary measures which are likely to clarify the importance of stakeholders’ participation in its performance. The thing is that the requirements of healthcare industry are constantly changing (Orentlicher, 2010). It is important to note that the company needs to convince the stakeholders that their comments are of great concern to the projects. In order to avoid the sings of miscommunication with the stakeholders, the company should utilize web based project cooperation software; it will enable the managers to facilitate the process of getting back to the stakeholders. Among indisputably appropriate project management software, it is possible to emphasize such as, for instance, Trello, Teamwork, and Project Bubble.

Being an international organization, Healthcare Partners, Inc. is aimed to face the action-oriented goals, make constant commitments to the improvement of the inner management system and establishment of mutually beneficial relationships with all stakeholders, starting from customers, employees, suppliers, shareholders and, finishing with society and government. The company states that balancing stakeholders’ interests by means of empowerment of all employees can aid the staff concentrate more on value-added activities. Moreover, Healthcare Partners, Inc. is always targeted to increase the production capacity and respectively get more profits.

Speaking about Healthcare Partners, Inc., it is necessary to admit that the company has the subsidiaries worldwide. This doubles its profits and, respectively attracts more employees to the industry. As for promotional strategy, one should be aware that it is the complex advertising approach compromising the communicational appeal targeted to influence the customer. Basically, it may involve some key decisions about the message that is communicated to customers be means of segmentation, targeting, positioning and messaging. In most cases it is widely applied with marketing strategy to promote product or service by means of catchy messages. All in all, it worth taking into account that there is a variety of management tools aimed at optimizing the company’s performance (Clinton et al. 2006).

A network relationship is the complex of socioeconomic activities, which are used by the business people in order to recognize, create and provide business opportunities. In most cases such network relationships can be noticed by the nature of strategic initiatives. They can be directly referred to stakeholders who are customers, employees, suppliers and owners as well as government and investors. In order to understand of the entity of the company’s stakeholders, it is necessary conduct a survey of their impact.

Stakeholder Impact Analysis

Inevitably, Healthcare Partners, Inc. is likely to increase revenue in case the managers follow the outsourcing, promotional and network relationships strategy. Such strategies can always help provide the balance between the stakeholders. If government is interested in getting taxes and the community can be potentially transformed into the labor force, the authorities can gain the competitive advantage over their rivals by means of signing contractual agreements with their alliances and by means of investors. If the employees’ output is huge and the clientele is earned, the company will inevitably make profits.

In case with Healthcare Partners, Inc. attempting to balance stakeholder interests, it is necessary to acknowledge that the managers follow ethical decision-making strategy. The key is corporate social responsibility, since all stakeholders are doing their job very well. Secondly, they are constantly involved in numerous social projects related to preservation of community interests in terms of pollutions and environment. That is why their new concept of Social Responsibility and Business Ethics allowed them creating reputation of value. Among the major company’s social contributions, it is possible to make mention of financial aid to African children for maintaining good health and hygiene and spending 10 million to Donald Danforth Plant Science Center to develop a research capacity in Africa.

References

Balakrishnan, R., K. Sivaramakrishnan, and Sprinkle, G. (2009). Managerial Accounting. Hoboken: John Wiley & Sons.

Clinton, B.D. et al. (2006). Management Accounting – Approaches, Techniques, and Management Processess. Journal of Cost Management, 20(3):14–22.

Greene, J.A. (2007). “Pharmaceutical Marketing Research and the Prescribing Physician,” Annals of Internal Medicine 146, 742-748

Orentlicher, D. (2010). Prescription Data Mining and the Protection of Patients’ Interests. Journal of Law, Medicine & Ethics, 38(1), 74-84.