Role as the Marketing Manager, Term Paper Example

Executive Summary

For those who consider quality, portability, reliability, and speed as salient elements in computers; here is your place. Quality Mini Computers (QMC) is the outstanding choice for you!!

With the technological advancement implosion, Quality Mini Computers (QMC) has been introduced into the market (production is based in San Francisco, California). This is a portable, fast, reliable 5×7 photo-framed sized mini-computer. Over the past, offline marketing strategies have been used to cover the surrounding areas. The market segments and strategies that we opt to use in obtaining clients and solid revenue stream creation is illustrated by this market plan. We are not only operating in Francisco, California, but have made efforts to expand our sales to other regions. With the implosion of technological advancements, QMC’s size (portability), we have been advantaged over our competitors (both locally and globally) as we give our clients a fresh outlet to take pleasure in computer services. We have also expanded our services to retailers. We are introducing web front that will help us lower the overhead and thus lowering QMC’s selling prices. Presently, the selling price for one QMC is $1000, but we shall reduce it to $750.

In conjunction with some software providers, we opt to join handles in launching and sharing the advertisement cost. We have established relationships with ten software providers who are impressed in embedding their soft wares products in our web front. Numerous advantages will result as software and computers buyers will all have access to QMC. In the next three business years, we expect online sales to form greater portion of income stream. It is expected that immediately after the launch of web front, most of the customer will realize existence of QMC and not only go for online shopping but for offline for verification (Maurer, 2009). This will boost our offline marketing (year two). Sooner, after realizing that it is expensive buying offline, they will move to online (year three). The following is the expected graph.

Marketing Objectives

Based on our vision of providing people quality and less cheap PC’s (Personal computers), we opt to cover about a third of the world market by the end of anticipated year. The Company’s marketing objective is to draw visibility fast and our intention is to accomplish the objective by leveraging a multi-pronged approach which entails email marketing, social media, and search engine optimization policies to get bigger share in the global markets (Kabala, 2005). As we gain footing in the local and global markets, people will dawn to understand the merits of QMC. We have the following objectives.

1. Generate about $300,00 at the end of year one
2. Increase sale by more 180% at the end of year three.
3. Capture more than a third of the international market and about two-thirds of the local markets (California).

 Target Markets

Computer literate people are our targeted customers. Geographical difference will be of little effect once online market strategy will be in place. We target various market but among are; individual computer users, retailers and organizations. In our market segmentation, geographical segmentation will not be applicable since the products can be accessed globally. However, most of the customer will come from California in the first two years (as indicated by the expected graph). In demographic segmentation, not only the wealthy will be able to purchase QMC, but the middle-class earners. On the other hand, psychological segmentation will make sure that potential buyers and those who prefer having the latest technology are satisfied (Maurer, 2009).

Keys to Winning

Though there are numerous computer makes but QMC is the outstanding make presently. Most of the manufacturers do not have marketing savvy to commence online advertisement and so their drawbacks (Kabala, 2005). Their products thus do not reach global markets. Most of the potential customers have access to internet and advertisement will reach most people. Our web front will include link that can be tracked to indicate those who visited our site. This will help in determination of the effectiveness of online advertisement and selling (Donner et al. 2008). Those who will click to find more information about QMC, will be directed a page containing all information, including how to order for QMC. The web pages will be availed for search engines like Google, yahoo, mamma and others. Over time, there will be counterfeiting and we shall provide all information to help customers identify original QMC products.

Barriers to Success

With ever emerging technologies, and computer makes, we shall be upgrading our product with time. This will be expensive on updating the system and web front periodically (Laforetet al. 2006). Some computers are sold at lower prices and this will affect our sales. The cost of shipping will also be high but this will be shared with retailers. We shall make numerous retail centers in various countries to enhance this. For the first two or three years, most people will be reluctant to change to QMC and sells will lower (Kabala, 2005). Product distribution will thus be very difficult.

How we will measure the results

We are sure that this strategy will be beneficial to this Company. The result will be monitored periodically to access performance. We shall have 1^st day of each year as reference time. The gross sale will be accumulated up to the end of the year and percentage increase or decrease calculated referring to two subsequent years. The conditions that will have effect on marketing and distribution will be assumed constant. Suppose the method will not give expected results, then it will be altered (Donner et al. 2008).

References

Donner, J. & Camlio, A. (2008). Mobile Banking and Economic Development: Linking Adoption, Impact, and Use. Asian Journal of Communication, 21(4),62-80.

Kabala, M. (2005):  Textbook of basic Economics. New York, USA: Lippincott Williams & Wilkins. Pp. 45-56.

Laforet, S. & Li, X. (2006). Employers’ attitudes towards online and mobile banking. International Journal of Banking, 24(4),62-80.

Maurer, A. (2009). Production and Marketing: Effective Marketing methods. The Journal of Marketing, 13(9), 149-182.