Starbucks Corporation, Term Paper Example

Starbucks Corporation is an American multinational corporation that deals with selling their different flavors of coffee in their stores. Starbuck’s mission is “to inspire and cultivate the human spirit by providing a quality taste in a cup of coffee (Campbell & Helleloid, 2016). As the Starbucks company manager, my major priority is to open as many Starbuck stores in more urban cities. These new stores will help create jobs and reduce chances of future public relations conflict of people finding Starbucks racist for only having stores in some urban neighborhoods in the next ten years.

I intend to employ the four critical functions of management: planning, organizing, staffing, and controlling, to guide me in transforming the company to a higher level (Al-Tarawneh, 2012). The company will encroach into urban areas and establish branches to create job opportunities. For a start, ten metropolitan cities have been selected to set up the corporation branches.

Planning is a prerequisite for doing anything in any business institution.  It endeavors to utilize all the business resources maximally and adequately to achieve the desired goals (Al-Tarawneh, 2012). The organization of a business will entail providing valuable guidance for it to function correctly. Therefore, it involves bringing together labor and material resources to achieve the enterprises laid down objectives.

Controlling as a function of management involves the determination of work and performance measurement standards. It is also engaged in comparing actual performance with the set standards, finding reasons for variances, and taking or instructing corrective measures to ensure attainment of the objectives (Al-Tarawneh, 2012). The managers will have to devise ways to determine actual level performance measurement to obtain deviation and provide a remedy to ensure the company’s activities’ effectiveness.

All the managers in an enterprise perform the staffing function. It entails handling the organization structure by a clear and compelling appraisal, selection, and personnel development to take up the roles created in the network (Al-Tarawneh, 2012). It will help transfer overstaffed workers to other under-staffed branches. Also, managers will have to ensure a sound communication system is established to provide a feedback mechanism that puts quality checks on its performance.

I encourage the Starbucks managing committee to invest back the profit gained to open a new store in other urban centers. Also, I recommend to the Starbucks planning committee to utilize the existing entrepreneurship skills fully in our staff to identify potential sites to open our new shops. These measures will help create a good relationship with the customers, which is essential in determining our goal’s success or failure.

The management will organize on having the necessary resources to start and maintain the different branches. Managers will require financial resources and human resources because the project is vast and will demand a lot of input. These resources will also be required to be organized to strike a helpful balance in their utility. Branch managers will have the authority to run the organization and manage production factors to achieve maximum yield.

The staffing function will demand that experienced workers act as coaches to newly recruited workers to achieve their goals.  Motivation, retention, and recognition of employees’ efforts will lead to optimum productivity. There will be a need also to develop a robust performance appraisal system to manage human capital. Controlling makes plans effective with directions on the team for success to be obtained; the management will ensure that the organization’s activities are consistent and effective to reach out to the customers in urban centers and create better public relations.

References

Al-Tarawneh, H. A. (2012). The main factors beyond decision making. Journal of Management Research, 4(1), 1-23.

Campbell, K., & Helleloid, D. (2016). Starbucks: Social responsibility and tax avoidance. Journal of Accounting Education, 37, 38-60.