Advertising college paper examples

Marlboro Advertising Campaign, Essay Example

The Marlboro’s print ads(Stanford School of Medicine) and the video commercials(YouTube) from the 1950s and 1960s portrayed Marlboro cigarettes as a symbol of masculinity. The print and videos ads showed [...]

Pages: 2

Words: 541

Essay

View full sample

The Pillsbury Doughboy, Research Paper Example

The Pillsbury company’s signature advertising element of the Pillsbury Doughboy has been a mainstay for decades, and one consistently successful.  The Doughboy, in fact, is known by another name: Poppin [...]

Pages: 4

Words: 986

Research Paper

View full sample

Consumer Perspectives on Standardization, Essay Example

In “Consumer Perspectives on Standardization in International Advertising: A Student Sample,” researchers Klaus Backhaus, Katrin Muhlfeld, and Jenny Van Doorn propose that certain elements or portions of international advertising should [...]

Pages: 1

Words: 412

Essay

View full sample

Consumer Insight & Account Planning, Research Paper Example

Background Popchips was founded in 2007 by CEO Keith Belling and Pat Turpin to meet a need for a healthier and satisfying snack without the guilt and fat of regular [...]

Pages: 1

Words: 359

Research Paper

View full sample

The Meaning of Marketing Revolution, Research Paper Example

Advertisement presentations are expected to attract the attention of the people and from it create profit-defined results. Through the years, five of the most effective ads that were produced to [...]

Pages: 24

Words: 6581

Research Paper

View full sample

Nike Air Jordans: The Age of the Hypebeast, Application Essay Example

Brands are successful because so many people recognize them. A brand gets people in the door and buying company’s products. Brands are an omnipresent complex phenomenon that are able to [...]

Pages: 8

Words: 2238

Application Essay

View full sample