Marketing college paper examples

Marketing Memo, Case Study Example

These days, consumers are being targeted with countless promotional messages by the marketers through a wide variety of marketing channels such as radio, television, magazines, and billboards. The competition has [...]

Pages: 1

Words: 321

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Cooper’s Ice Center, Essay Example

Cooper’s Ice Center’s target customer segments are hockey players and ice skaters including teens, couples, and families. Both these customer segments seek different value from the services of Cooper’s Ice [...]

Pages: 3

Words: 755

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BP Helios Strategy, Essay Example

Recently, British Petroleum (BP) initiated a new marketing campaign entitled “Helios” that was intended to inform consumers of their effort to increase the amount of fossil fuels they provide to [...]

Pages: 2

Words: 547

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BP Marketing, Essay Example

1)BP’s “Helios” strategy represents an initiative to support a greener and more responsible approach to gasoline, using an eco-friendly infrastructure (Chapter 2 47). This strategy also demonstrated a commitment to [...]

Pages: 1

Words: 226

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Macy’s New Marketing Strategy, Case Study Example

A1. Macy’s probably undertook the dramatic overhaul of its marketing strategy because the company might have discovered it was experiencing poor customer retention rates. In addition, the competition might have [...]

Pages: 1

Words: 314

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Understanding Consumer Value, Essay Example

Substitute is a product or a service, which, satisfy the needs of a consumer that another products or service can also fulfill. The substitute can be imperfect or perfect depending [...]

Pages: 2

Words: 677

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