Marketing college paper examples

The Notion and Concept of Brand Relationships, Case Study Example

Abstract The paper discusses the notion and concept of brand relationships. The concepts of branding and positioning are discussed. The paper refers to Susan Fournier’s vision of how customers establish [...]

Pages: 4

Words: 1151

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Consumer Behavior and Animals, Research Paper Example

ConsumerBehavior Most consumers have a loving affinity for wildlife habitats in their communities. It is human behavior to have a relationships with animals because they represent the best of people [...]

Pages: 7

Words: 1871

Research Paper

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Plénitude Product Line, Case Study Example

The Plénitude product line of moisturizers and cleansers in the United States began to have quite an impact on the market by becoming the #2 leading product line behind Procter [...]

Pages: 4

Words: 1069

Case Study

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The Problem of Marketing Mad Men, Essay Example

Introduction Mad Men is a current television drama that airs on the AMC network. The series follows employees at the Sterling Cooper advertising agency in New York City at the [...]

Pages: 10

Words: 2658

Essay

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Got Insurance? Essay Example

The signature legislative accomplishment of President Barack Obama’s two terms in office has been the development, passage, and implementation of the Affordable Care Act (ACA). This legislation has been enormously [...]

Pages: 3

Words: 719

Essay

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Global Commerce and Legal Issues, Essay Example

The advent of the Internet and other forms of digital communication has led to an era of globalization in commerce. While international trade has existed for centuries, the instant communication [...]

Pages: 1

Words: 273

Essay

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