22 Laws, Essay Example

Law 1-Law of Leadership

Just like the glamour of high quality in the market, natural leadership traits in politics raise status of the politicians. Most political leaders are accorded respect on basis of their past leadership roles. Politicians should demonstrate high level of leadership skills to become man of the people in politics. Good leadership qualities will set the politician ahead and give him advantage over competition. Promotion in public offices requires good leadership qualities since high posts require experienced personnel. For instance, George Washington became the first president of the United States because of his leadership characteristic. Although he lacked formal education, he was strong in organizing large groups of people while he was in army. In addition, he was able to defeat French in wars when he was the president. His law was selected because leadership is an essential quality in modern-day politics.

Law 13-Law of Sacrifice

Sacrifice means giving up something in replacement for another[1]. This law has direct connection since politicians are expected to represent the grievance of their people to either the state or federal government. Politicians are required to sacrifice their time and resources in order to bring positive results to their areas of representation. During campaign times, politicians resign from their public offices to serve people. They are not assured of victory in the election, but are ready to give up their job positions to serve the public. Additionally, officials in public offices have to sacrifice their time to ensure that organizational production is still on schedule. This law was selected because it represents the innate qualities of politicians that are necessary for elective positions[2].

Law 18-Law of Success

It is commonly believed that success leads to arrogance, and the consequence of arrogance is failure[3]. This encourages people to drop their ego, and be objective. This law relates to politics because leaders are expected to be humble to ensure successful endeavors. The public expects that their political leaders are success-oriented. In political rallies and campaigns, politician speeches are based on success. In addition, the choice of the public is dependent on the pledges of success of the political leaders. For example, in the 2012’s national election campaigns, Donald Trump’s campaigns were based on the success of the United State. He foresaw a country that is self-sufficient and with the capacity to help other countries which require both financial and social assistance. This law is also essential in public offices where the management is required to plan for the success of the organization. This law was selected because the ultimate goal of any organization or country is to be successful.

Law 21-Law of Acceleration

This law requires that organization enact laws and programs that are built on trends rather than on fads[4]. Stagnation in organization performance is associated with fad programs. Similarly, political leader should be accelerated by the drive to achieve success. In rallies and political campaigns, politicians make pledges on ways and means of increasing the rates of success of programs at their disposal. Similarly, officials in public offices propose programs, which are successful with a specified period. For example, when Barack Obama was campaigning to become the president of the United States, he promised to hasten the process of withdrawing his armies from war-stricken Asian countries. This was due to the increase in terror attacks in many regions around the world. This law was selected because of its effectiveness in promoting development in developing countries. It has been used successfully in many developing countries in Asia, Africa, Middle, and Far East.

Part 2

The Law of Focus

From the definition of “the law of focus,” there is a close relationship between development and cognitive association in politics today[5]. This is one of the important laws in marketing since the words used are engraved in the minds of the listeners. Ries and Trout compare ‘cola’ and ‘chocolate bar’ to demonstrate the usefulness of focus to the demand of a product. This law has direct applications to politics where simple and memorable phrases are used to provide information on the policy orientation or the personality of a candidate. For instance, President Barack Obama adopted such words like ‘Change’ and ‘Hope’ as his campaign slogans in the 2008 presidential campaigns. These words resonated within the American population. Similarly, John McCain used words such as ‘Straight-talk’ and ‘Maverick’ to mobilize the American population.

Form the examples and illustrations above, “the law of focus” relates to the perceptions of political science, and not on different ways of making complicated political decisions[6]. From the past elections, voting has always been a hard task since civic education is required before going to the polls. Consequently, the integral words or phrases that politicians use associate their motive to the ultimate success of the country. As a result, this law enhances salience of words by reinforcement of the dreams of the political party’s dreams through speeches and advertisements. It increases professionalism in campaign communications as well as issuing organizational guidelines to develop a clear, memorable, and succinct message strategy[7]. Personnel who win the contested elective posts can benefit from this law in policy promotion through choosing appropriate words or phrases that favor their initiative or legislation. Simple words or phrase stick in people’s minds and, as a result the contestant can control people’s choice. This not only benefits the contestant, but also unites the population since they have a common goal.

The Law of Resources

The “law of resources” is discriminative since it segregates between the ‘haves’ and ‘have not’[8]. It states that political campaigning and business marketing are creative processes, which are fueled by ideas. This was proven in 2010 by the decision of the Supreme Court. The decision permitted unlimited corporate expenditure during the campaigns. As a result, the election was transformed into “a race for big cushion.” In politics, this law allows political advertising. For instance, out of the $404 million the President Obama used in the 2008 presidential election, $1.1 billion was used for political advertising. Financial resources are essential in political process. Nevertheless, improvement in different means of communication has increased the complexity of conveying information for individuals with low economic empowerment.

Lack of adequate financial basis implies that ideas cannot be communicated[9]. This can be explained by the fact they conveying information in expensive since it required a good investment in technology. Similarly, lack of communication means that ideas are not conveyed to the public. This is the reason why campaign strategists focus on fundraising before they budget on the campaign process. Politics and marketing are closely related since they are dependent on resources available in the process of advertisement. Abundance of resources implies high awareness and dominance of the product or the political parties.

Bibliography

Newman, Michael. 22 Irrefutable Laws of Advertising and when to Violate them. New Delhi. Wiley India Pvt, Ltd, 2009.

Pierre, Perrier. Summary: The 22 Immutable Laws of Marketing-Business Week Publishing. Paris: Primento, 2013.

Ries, Al and Ries, Laura. The 22 Immutable Laws of Branding. London: HarperCollins, Inc., 2009.

Trout, Jack and Ries, Al. The 22 Immutable Laws of Marketing. New Jersey: Profile Books Limited, 1994.

[1] Newman, Michael. 22 Irrefutable Laws of Advertising and when to Violate them, 32

[2] Ries, Al and Ries, Laura. The 22 Immutable Laws of Branding, 26

[3] Pierre, Perrier. Summary: The 22 Immutable Laws of Marketing-Business,98

[4] Newman, Michael. 22 Irrefutable Laws of Advertising and when to Violate them, 34

[5] Trout, Jack and Ries, Al. The 22 Immutable Laws of Marketing. 62

[6] Ibid., 65

[7] Trout, Jack and Ries, Al. The 22 Immutable Laws of Marketing, 64

[8] Pierre, Perrier. Summary: The 22 Immutable Laws of Marketing-Business, 99

[9] Ries, Al and Ries, Laura. The 22 Immutable Laws of Branding, 24