Advertising Action Plan, Essay Example

The purpose of the advertising action plan is to propose and implement an arrangement that will effectively strategize a marketing approach to promote graphic design. The marketing will be accomplished through the use of logos, websites, online advertisements, brochures, stationary, animated banners, illustration and print management systems. Ownership is sole proprietorship and licensed as a Limited Liability Corporation (LLC) for the purposes of reduction of taxable assets.  “Scouring websites, reviewing annual reports and making direct visits to businesses will aid in learning your competitors and winning your customers through a competitive edge.” (“Win Customers by Finding Your Competitive Edge”). The basic strategy is to familiarize oneself with the marketing ideas and why he/she thinks it will be effective in accomplishing his/her goals. The next step is implementing the idea through the use of the employee force with the approval of upper management (if there is more than one employee).

I am the sole author of the marketing plan because I am the sole proprietor of the business. The products that I am marketing are distinctively of graphic design nature. These products will be marketed primarily through the used of logos, websites, online advertisements, brochures, stationary, animated banners, illustration and print management systems. The target audience is commercial users and personal users in need of these products.

My goals are to accomplish the following with my implementation plan:

• Marketing strategies give the basis for operational and marketing plans
• Further the marketing plan boosts sales and increases profit margins if implemented correctly
• Strategies help to identify the needs of consumers
• Helps to identify ways to generate cash for day to day operation and repay debts to turn a profit.
• Helps to generate new product ideas
• Identifies new customer potential and allows room to test to determine if strategies are yielding the desired results.

If deployed successfully, this plan will create a graphic design opportunity made available to consumers and commercial users to aid them with their work such as in industry and entertainment. Consumers use graphic design for textile and household design ideas as well. Creating a colourful, attractive and descriptive design is key to marketing the scenario. “Attention to detail and precision is essential with graphic design because even a minute change to graphic design can change the entire brand value of the design.” (“Online Uses of Graphic Design”).

Works Cited

“Win Customers by Finding Your Competitive Edge” All Business.com 2009.20 Sep. 2009. http://www.allbusiness.com/retail-trade/4113439-1.html

“Online Uses of Graphic Design” Ezine Articles.com 2009. 20 Sep. 2009. http://ezinearticles.com/?Online-Uses-of-Graphic-Design&id=1811449