Advertising and Sales Promotion, Research Paper Example

What advertising, publicity, and sales promotion tools might be combined to market a new health care product and service? Provide examples.

PR or press release articles are very important when it comes to introducing a new healthcare product and service to the market. A press release article shall define the history and the reason behind the creation of the said product or service. What makes a product interesting to the public is that of the idea that it considers to define its existence alongside a particular controversy or issue that the society is concerned with at present. The market would immediately take positive assumption on the product if it is able to resolve a health problem that is currently creating a sense of panic or at least a sense of urgency among the people.

For instance, one of the hottest health issues getting the attention of the public is that of the occurrence of cholesterol-related ailments that even causes abrupt and unprecedented death among individuals. Creating a product that would lower down cholesterol level in the body without necessary imposing on the aspect of not allowing people to eat what they want to eat when they want to eat would immediately get the attention of the market.

Note though that along with the articles, PR approaches could also include online videos that would support what the articles impose. Utilizing an expert to serve as the face of the video and the speaker on the presentation would increase the level of importance and the value of the videos reliability that the market would greatly consider as a convincing element for them to buy the product or consider the service being offered to them.  Collaboratively utilizing such elements of marketing would of course not only create a buzz for the product, but would also inform the public of what the product and service aim to provide the market with.

References:

Kelleher, Tom (2007). Public Relations Online: Lasting Concepts for Changing Media. Thousand Oaks: Sage Publications, Inc.

Human, Tim (11 June 2010). “Wire industry feels the heat as self-publishing tools launch“. IR Magazine. http://www.insideinvestorrelations.com/articles/earnings-calls-financial-reporting/16166/wire-industry-feels-heat-self-publishing-tools-launch/. (Retrieved on November 7, 2012).