Analysis of Active Network Company Information System, Research Paper Example

One of the leading companies that major in the information week magazine among the very best is the Active Network. Active networks provide technological Information services to many organizations worldwide; they help these organizations run and manage various facilities at their disposal. The range of services begins from providing online registrations to processing of transactions and conducting marketing services. Its major motive is to increase the attendance number for customers and other personalities.

The company engages comprehensively in various event participation and finding solutions to the various ways in which resources are managed. Generally, their objective is to simplify the various business operations and thus reduces the many cost of expenses. Due to their major duty of simplifying tasks for clients, these persons are highly motivated to offer their services within the local community. This organization applies the concept of information system strategy in its service delivery. The main strategy here is where the business targets to go and how it intends to get there. This model consists of the organization strategy, Information strategy, and the business strategy (Arain et al 24). All these are integrated within the system to create great outcome.

Apart from offering technological services, active networks also provide software that are integrated with marketing services. Such services have ties with the various popular online media properties. Through this well established system, active network drives demand and revenues by providing businesses with access to millions of valuable customers. They have also created an environment in which people can gain access to various things that they require. Their service also helps in directing potential consumers back to the various businesses. The strategy of this company is to form a system whereby they own the largest network of events around the globe. This in turn captures various activities, participants, and communities around the world.

With this wide network, the active network company prepares a large database from which all information about their clients and customers are stored (Hollowell 11). This information can then be used from time to time access the relevant customers or clients in case certain services are required. This aspect attracts customers and potential clients around the globe. Through the online registration, that they offer a one on one interaction between businesses and customers is established thus lowering the need for much paper work by these transacting parties.

The registration management software used by this business normally offers an option of setting up registrant types, waitlists, payment types, and attendance trackers. Provisions of personalized accounts also help customers in tracking down their payments, hence making it easy to evaluate performance. Their e marketing enables customers to select the best email templates that they can use to expand their communication networks (Sarngadharan 17). As if that was not enough, the software used in this system integrates the customer information with the processing of the online payment.

More fabulous features that are used in the information system is the creation of custom forms that have unlimited questions. The system offers individual and group registration, this permits both small and large businesses to register and enjoy using their programs. The system also sets up coupons and the discount codes that customers use, and offer detailed summery of statistics and reports on customers. Above all, the system sends automatic email reminders and confirmations to its customers.

Works Cited

Arain, Faisal Manzoor, and Sui Pheng Low. IT-based project change management system. New York: Nova Science Publishers, 2009. Print.

Hollowell, Jason. Moodle as a curriculum and information management system beginner’s guide. Birmingham, UK: Packt Pub., 2011. Print.

Sarngadharan, M., and M. C. Minimol. Management information system. Rev. ed. Mumbai [India: Himalaya Pub. House, 2010. Print.

Switch, te &. “InformationWeek | 2012 InformationWeek 500 | Top Industry Innovators.” InformationWeek | Business Technology News, Reviews and Blogs. N.p., n.d. Web. 16 Apr. 2013. <http://www.informationweek.com/1343/industry-innovators/>.