Brand Image Across All Marketing Channels, Essay Example

It is important that the channel images be consistent with the brand image across all marketing channels. Maintaining the channel images helps in maximizing the efficiency of the market awareness among the consumers regarding the product. Brand recognition is an important asset to any business company. Having a consistent marketing strategy across all the channels, a client or purchaser can identify with the brand over time.

The main reason as to why a company’s packaging ought to be present in the advertisements, for instance, is because individuals will tend to view the products on the commercials and subsequently recognize the brand even in the company’s sores or outlets. Portraying and conveying a reliable message will enable the consumers to gain access to multiple and extensive information regarding the company’s products. The variety of outlets comprise of traditional advertising and social media.

The notion that TV is still the most powerful advertising medium is true and realistic. The factual evidence presented in the contemporary society is that the number of TVs around the world exceeds the amount of cellphones (Kotler & Keller, 2005). This simply means that even in places without internet connectivity there does the great possibility of a TV exist. It is logical to argue that The TVs have has not lost its ability to sell a product.

The amount of people who have access to TV establishes a large market for any business venture that wants to advertise their products. This is what gives the TV a great edge over e-commerce since it offers multiple channels and platforms around the world. TV helps the large retailers and corporations to advertise given that TVs receive a lot of attention from people across all age groups (Kotler & Keller, 2005).

References

Kotler, P., & Keller, K. L. (2005). Marketing Management (12th Ed.). Prentice Hall.

Kotler, P., & Keller, K. L. (2012). Marketing management. Boston, [Mass.: Pearson.