Celine Branding and Retail Design, Essay Example

Celine brand is an international name for bags, shoes and clothing for women dedicated to promoting world class quality of products. Relatively, being in the fashion industry, Celine takes a definite stand in making sure that it is able to withstand style trends and the fast-changing manner by which the new entries of good design development entails to make a distinct insistence on how the market appeals to the new choices. This programming option that Celine aims to accomplish insists on the condition by which branding takes on a new sense of identifying the role of the name in the product. The organizations aims to make a statement simply by using its name in the business; like other organizations in the same industry, Celine hopes that when it comes to hearing the name “Celine” buyers would immediately understand what the organization hopes to offer and how it hopes to embrace the distinct element of market development based on how the consumers behave towards the brand that they offer.

To set a proper brand that would definitely create a more distinct determination on how the market’s behavior and response could be directed to what the company offers, it is important to take into account what the target market sector wants out of what the organization offers. For instance, it is important to pinpoint that Celine is a brand that is dedicated to serving women’s needs regardless of their age. While there is no distinct selection that the company offers to fit the needs of young girls, it is evident that this option is left open for the sake of expanding company operations in the future. Carrying into account the needs of the target clients in the market, the company is able to design styles that would fit women who have different tastes in fashion.

The requirements for making up such a research more reflective of the goals of the business include the creation of connection between women from all ages and all cultural backgrounds. While it may not be easy to set such form of balance among the target population, it is rather an accomplishment if the organization would be able to respond to a wider range of market that would receive a definite appeal from what the business offers them with. Increasing public knowledge about these new offers would be one of the most important strategic options that the company takes into account.

The website of the company located at https://www.celine.com/en is one successful presentation of the products that the organization offers. Nevertheless, it would be much easier for the organization to present its new products with a much better appeal through redefining the concept of presentation that the website is dependent upon; noticeably, the rather simple [but slightly blunt] presentation of Celine products in the website does not completely add a “wow” factor that would immediately catch the attention of prospective buyers. Most likely, it could be understood that when it comes to embracing such option, updating the user presentation and interface that characterizes the company’s website would best help especially in improving how user-response is redefined to make sure the website does generate higher rates of profit for the organization.

Overall, Celine’s strategies are rather effective, especially in consideration to how it is valued in the international market. Nevertheless, like any other small or large scale business, there is always a better room for improvement. And when such room is opened, organizations are expected to grow even further and to become more intuitive as to how they respond to consumer needs through aligning their goals as well as their strategies into imposing a much better option of growth; one that basically constitutes a more effective sense of determining an approach that directly addresses market demands in the modern society of international trade and exchange culture.

References

Laermer, Richard; Simmons, Mark. (2007). Punk Marketing, New York : Harper Collins.

Loudon, D.L. (2008), Consumer Behavior: Concepts and Applications, McGraw Hill, London.

McNair, B. (2010), Retail Development, Harper & Row, New York, NY.