Back to School Offer

Get 20% of Your First Order amount back in Reward Credits!

Get 20% of Your First Orderback in Rewards

All papers examples
Get a Free E-Book! ($50 Value)
HIRE A WRITER!
Paper Types
Disciplines
Get a Free E-Book! ($50 Value)

Channel of Distribution, Research Paper Example

Pages: 1

Words: 343

Research Paper

Channels of distribution satisfy place utility of products and/or services. In the brief discussion that follows, I explore three examples indicating how health care organizations determine the best channel of distribution for their product or service.

Cost considerations stand out as a major determinant of the choice of a channel of distribution. This could be as far as distribution of insurance services or medicine is concerned. According to the reform brief published by health plan services (2010), it was suggested that health care organization should consider investing in the establishment of alternative distribution models, that offer reduced overhead as well as increase profitability. Some of the suggested alternatives included Direct to Consumer (DC2), Direct-to-Company (D2Company), Remote Sales, Sales Enablement, and Affinity Groups.

Secondly, the nature of product and/or service to be distributed may also be considered. For instance, when it comes to the distribution of curative drugs that demand highly skilled professional prescription, considerable long distribution channels are avoided. This is to imply that such drugs cannot be permitted be sold by the road side vendors,  who in most cases have little, if any, knowledge concerning the prescription of the drug or service to be offered.

Lastly, the best distribution channel is determined by the nature of ailments and people to be attended. People around the world, especially in developing countries, are dying from diseases that can be well cured such as tuberculosis, malaria, and dysentery. Epstein, a medical professional, point an accusing finger to the manner in which lifesaving medicine, technologies and care are delivered. In his suggestion, he calls for the business professionals to step in and make a difference. He goes further to assert that they are the only one who know how to disseminate products and services (Rice University, 2011, August 1).

Reference

Rice University (2011, August 1). New health care distribution model could save lives in developing countries. ScienceDaily. Retrieved from: http://www.sciencedaily.com/releases/2011/08/110801105651.htm

Health Plan Services (2010). Reform Brief. Retrieved from:  http://www.healthplan.com/user-docs/008309_Distribution_Brief.pdf

Kotler, P., et al. (2011). Strategic Marketing for Health Care Organizations: Building A Customer-Driven Health System. New York, NY: John Wiley & Sons, 2011

Time is precious

Time is precious

don’t waste it!

Get instant essay
writing help!
Get instant essay writing help!
Plagiarism-free guarantee

Plagiarism-free
guarantee

Privacy guarantee

Privacy
guarantee

Secure checkout

Secure
checkout

Money back guarantee

Money back
guarantee

Related Research Paper Samples & Examples

Media Account Analysis: National Geographic, Research Paper Example

National Geographic is an established Instagram account with over 241 million followers. In all its posts, National Geographic focuses on oceans, land, wildlife, human ingenuity, [...]

Pages: 2

Words: 567

Research Paper

Health Reasons for Abortion, Research Paper Example

Abortion remains one of the most controversial subjects in the world, as some people support that it should be freedom while others believe it is [...]

Pages: 3

Words: 720

Research Paper

Indigenous Caribbean Art, Research Paper Example

Introduction The portrayal of cultural characteristics that are important to the populations that are native to that location is a common feature of the indigenous [...]

Pages: 9

Words: 2341

Research Paper

Jean Lamarr, Research Paper Example

Introduction Different cultures have different ways of fostering creativity and imagination. However, since people might be impacted by values and norms from different cultures, artists [...]

Pages: 5

Words: 1511

Research Paper

The Oppression of Indigenous People in Layli Long Soldier’s Whereas, Research Paper Example

Introduction Colonization perpetrated the oppression of indigenous communities. Also, the struggle against cultural imperialism lay at the heart of oppression as the culture of native [...]

Pages: 7

Words: 2029

Research Paper

Reviled and Loved Prompt, Research Paper Example

Introduction The media and channels of communication are vital in passing information in a society (Lovari et al., 2020, p315-p328). The information is specifically addressed [...]

Pages: 7

Words: 1948

Research Paper

Media Account Analysis: National Geographic, Research Paper Example

National Geographic is an established Instagram account with over 241 million followers. In all its posts, National Geographic focuses on oceans, land, wildlife, human ingenuity, [...]

Pages: 2

Words: 567

Research Paper

Health Reasons for Abortion, Research Paper Example

Abortion remains one of the most controversial subjects in the world, as some people support that it should be freedom while others believe it is [...]

Pages: 3

Words: 720

Research Paper

Indigenous Caribbean Art, Research Paper Example

Introduction The portrayal of cultural characteristics that are important to the populations that are native to that location is a common feature of the indigenous [...]

Pages: 9

Words: 2341

Research Paper

Jean Lamarr, Research Paper Example

Introduction Different cultures have different ways of fostering creativity and imagination. However, since people might be impacted by values and norms from different cultures, artists [...]

Pages: 5

Words: 1511

Research Paper

The Oppression of Indigenous People in Layli Long Soldier’s Whereas, Research Paper Example

Introduction Colonization perpetrated the oppression of indigenous communities. Also, the struggle against cultural imperialism lay at the heart of oppression as the culture of native [...]

Pages: 7

Words: 2029

Research Paper

Reviled and Loved Prompt, Research Paper Example

Introduction The media and channels of communication are vital in passing information in a society (Lovari et al., 2020, p315-p328). The information is specifically addressed [...]

Pages: 7

Words: 1948

Research Paper

Get a Free E-Book ($50 in value)

Get a Free E-Book

How To Write The Best Essay Ever!

How To Write The Best Essay Ever!