Countries throughout the world provide a fascinating and unique study in communication and the strength of their people in achieving cultural diversity and strength in a global economy. From a global perspective, many nations such as China are represented by a unique approach to global relations, while also securing its position as a key player in world political affairs. In reflecting upon the challenges of world events, it is important to recognize that there are many different driving forces that bring economies together and segue to new ideas and approaches to improve political climates and expand upon core strengths. These considerations demonstrate that there is a significant emphasis on the development of new perspectives and approaches that support the ability to protect interests, but that also seek out new alternatives in order to establish and maintain a global presence in the global economy by using communication in different and meaningful ways.
The ability of a nation to examine its level of cultural diversity and to identify its strengths and weaknesses enables the development of core resources to accomplish these objectives in an effective manner. Therefore, communication is critical in shaping cultures and specific frameworks that influence outcomes in different ways to accomplish objectives (Wurtz). Concerns such as language barriers and patterns should be explored in order to identify the different elements which support long-term outcomes in order to enhance communication in a successful manner (Wurtz). At the same time, communication should be emphasized as a key component of cultural identity and daily living to ensure that there are sufficient opportunities in place to facilitate growth for the people of a given country (Wurtz).
For a nation such as China, there is a continuous effort in place to expand global communication networks to accommodate the needs of the people and to keep up with the demand for global communication services. It is known that there are a number of challenging concerns associated with China’s global communication structure, and these are further enhanced by government control and a Communist regime (Lu 5). It is important to convey the challenges that are observed within China’s global communication networks from an outside perspective because these efforts are indicative of the different elements that prohibit China from becoming an entirely free society, similar to that of many democratic nations (Lu 6). This is an important reminder of the different concerns that plague China and its global communication strategy in its efforts to produce viable results for the people of China and throughout the world (Lu 6).
The effectiveness of the Chinese global communication infrastructure requires an effective understanding of the different elements which capture the attention of the Chinese people and beyond. The Chinese government plays a significant role in the limitations that currently exist with respect to global communication and therefore, these efforts must be addressed more effectively and without hesitation in order to accomplish the desired objectives in a successful manner. For individuals and businesses throughout China, it is imperative that there must be a framework in place that supports their ability to communicate effectively on a global scale so that they achieve their objectives. However, this growth is also limited and is often prohibited by government rule over this large nation and its vast population. Therefore, it is important to identify areas where there might be improvements, based upon existing Chinese principles and objectives regarding communication and other related factors. From this perspective, it is observed that Chinese employees and managers who work on a global scale are often authoritative and rigid in their work styles and their communications, which represents a vast difference from the communications brought forth by many other nations, such as the United States (Institute of Leadership and Management). It is also observed that Chinese employees and managers possess a strong and steadfast focus on specific areas so that the required duties are performed as clearly and as effectively as possible (Institute of Leadership and Management). These factors represent an opportunity to explore the different dimensions of the Chinese culture and how it impacts communication abilities throughout the country in different ways (Institute of Leadership and Management).
Global communications also represent a challenge in the context of the ability to produce successful results for the people of the nation and to enhance the growth of the global economy. However, these factors often conflict with each other when the people of China are prohibited from taking the steps that are required to ensure that global communications are not limited by different regulations. It may be argued that in the case of China, it is largely represented in global communications through its Communist political rule and that there are significant factors that may limit progress in this area due to government intervention (Qingan and Jinwei). These findings suggest that the people of China possess considerable limitations in their efforts to expand global communication, particularly as there are significant challenges associated with these concerns and the development of successful outcomes for the expansion of communication beyond the people of China (Qingan and Jinwei). These developments demonstrate the importance of different factors that must be relaxed by the Chinese government in order to accomplish the desired objectives, including the creation of opportunities to expand growth beyond the geographic boundaries of this nation (Qingan and Jinwei).
The people of China face considerable challenges in many ways in their efforts to communicate on a global scale with other people throughout the world. This is particularly evident in the limitations put forth on social networks such as Twitter or Facebook, which are not readily available. For the people of China, a significant firewall component currently exists that limits the ability to participate in many popular worldwide social networks; therefore, different social networks within China have emerged that are characterized as performing similar objectives (Fox). The popularity of social networking in China is highly relevant, noted in the following: “Of the country’s half billion Internet users, half of them are on multiple social networks and 30% log into at least one network each day. Chinese citizens spend an average of 2.7 hours online per day — second to only the Japanese…single child families leave children yearning for social interactions at home, the prevalence of affordable Internet and the widespread mistrust of the government-controlled media” (Fox). Under these conditions, it is important to recognize the value of social networking as a critical component of China’s global communication structure, in spite of the limitations and firewalls that are put forth in order to achieve government rule over many of these sites and other Internet-based resources (Fox). It is evident that in spite of the restrictions placed on social networking by the Chinese government, the demand for these services is extremely high and is often tested through the inability to access many of the world’s most popular high profile sites (Fox). However, the Chinese solution to this problem in the form of in-country social networks has been widely successful and reflects the importance of this modern form of communication in the people of this nation (Fox). It is important to recognize the value of social networking to the people of China and to demonstrate the important impact of these tools to enhance and expand communication in different ways for this country (Fox).
The people of China are very similar to people in the Western world in that they want and expect to have the ability to communicate with other people globally on a regular basis. It is also important to recognize the value and contribution of global communication for business practices because this impacts their ability to achieve successful outcomes and expectations in the form of expanded business and increased revenues. These efforts demonstrate a capacity to reflect upon the challenges of expanding global communication efforts in an effective manner, while also considering the limitations that exist in this area. It is important to recognize these issues and to take notice of how global communication expansion provides benefits to the people of China and how it also demonstrates successful outcomes for this population. The increased modernization of business practices in China, coupled with the expanded utilization of technologies, plays a significant role in shaping outcomes and expectations for this group and their needs as workers and as citizens.
In the context of global communication and the media’s presence, there is an increased interest in the development of models that support the proper framing of communications to achieve greater outcomes and perspectives (Scheufele and Tewksbury 9). It is known that “Frames, in other words, become invaluable tools for presenting relatively complex issues, such as stem cell research, efﬁciently and in a way that makes them accessible to lay audiences because they play to existing cognitive schemas. As a microconstruct, framing describes how people use information and presentation features regarding issues as they form impressions”(Scheufele and Tewksbury 12). Therefore, it becomes important to reflect upon the different challenges associated with news stories and how they are translated into ideas that the general public can use in their own lives (Scheufele and Tewksbury 12). It is the ability to promote responsible communication and journalism that set the standard for nations such as China to achieve their goals and objectives in a variety of areas, from political needs to other areas (Scheufele and Tewksbury 12). In addition, it is known that “as issues come and go in the news, their relative accessibility is changing. On the other hand, there is no need for coverage of one issue to influence the applicability of specific constructs to other issues. Thus, keeping in mind the distinction between accessibility and applicability effects has obvious benefits for understanding and predicting the effects of dynamic information environments” (Scheufele and Tewksbury 16). These efforts are instrumental in recognizing the ability of communication in the media to impact people and groups in different ways that also support the development of new ideas effectively and within the confines of a given cultural environment to ensure that the needs of this culture are met effectively.
The continued growth of the Chinese culture is represented by a necessity for expanded global communications in different forms and also demonstrates the important impact of these communications on daily living. This population requires a successful approach to global communication that emphasizes the important nature of specific business practices and other indicators that support change and progress for the people of China, in spite of government influence and control over this sector. Unfortunately, the continued relevance of the Chinese government in expanding their influence in global communication is not without its consequences; therefore, additional strategies must be considered that work within these constraints and demonstrate the impact of global communication and its benefits on the Chinese economy. It is known that “Today, the Chinese government is worried more than ever about the political consequences of the new media penetrating China…the US and other Western countries may achieve their goals of disintegrating China by trans-border broadcasting and other new media technologies, just as they did to the USSR and other Eastern European countries” (Huang). Under this pretense, it is important to identify the specific areas where Chinese political influence is perhaps too instrument in shaping outcomes for this population, rather than allowing the Chinese people to have greater access to information and other tools that enhance their lives and their ability to communicate throughout the world (Huang). It is evident that there are many obstacles that the people of China face in order to accomplish these objectives and that they must be able to access some of the most relevant forms of communication in an effort to achieve these outcomes (Huang). With this perspective in mind, it is evident that there must be a strategic approach in place that will accommodate the needs of the Chinese people and their ability to effectively communicate with the outside word as part of their daily routine. This is a critical component of their ability to achieve greater success as contributing members of Chinese society and the Chinese culture.
The creation of a successful platform for global communication in China requires an effective understanding of the challenges and obstacles that are evident in promoting effective outcomes for this vast population and geographic region. The Communist regime in China is notorious for its level of control over global communication throughout the country; therefore, it is important to develop strategies to accommodate the ever-changing and growing needs of this population and the demand to communicate on a global scale more effectively. This is an important tool in shaping the development and growth of the Chinese culture and its citizens, while also enhancing their capabilities and skill development in different ways.
It is important to recognize the value that is placed upon the development of new perspectives and approaches to global communication for the people of China because this culture is very strict and rigid in many ways and requires a level of control over its communication efforts at all times. It is expected that with an expanded global communication strategy that fits within the parameters of the culture and the government, it is likely that the nation will achieve greater outcomes and expectations in an effort to produce successful outcomes for its people. These efforts will also provide a greater understanding of the contributions of the Chinese people to their home country and to the economy. From a global perspective, China requires an expanded global communication strategy in an effort to produce effective outcomes for its people and for the nation as a whole in achieving its specific global objectives.
In many countries, it is the responsibility of governments to set the standard for communication and media relations so that these nations are well represented by their objectives and consideration s in different ways that capture a greater understanding of these areas. As an observer, it is important to recognize these relationships and to determine how to move forward with the creation of new ideas that will capture freedom and opportunity, while also living under the pretense of government requirements in this manner. All countries have their limitations regarding media opportunities and the ability to develop new communication styles that will accommodate cultural needs and expectations. These efforts will provide further evidence of the challenges required to meet the need for media influence, while also balancing the interests of the people of these nations.
Fox, Zoe. “Beyond the great firewall: how China does social networking. 28 April 2013: http://mashable.com/2011/11/30/china-social-networking/
Huang. “Crippling government information control in China: the role of new media technologies.” 28 April 2013:
Institute of Leadership and Management. “The global management challenge: China vs. the world.” 28 April 2013: http://www.i-l-m.com/research-and-comment/3421.aspx
Lu, Yiyi. “Challenges for China’s International Communication.” 28 April 2013: http://www.nottingham.ac.uk/cpi/documents/briefings/briefing-52-lu-international-communication.pdf
Qingan, Zhou, and Jinwei, Mo. “How 21st-Century China sees public diplomacy as a path to soft power.” 28 April 2013:
Schuefele, Dietram A., and David Tewksbury. “Framing, agenda setting, and priming: the evolution of three media effects models.” Journal of Communication, 57(2007): 9-20.
Wurtz, Elizabeth. “A cross-cultural analysis of websites from high-context cultures and low-context cultures.” 1 May 2013: http://jcmc.indiana.edu/vol11/issue1/wuertz.html