Communicating the Change, Business Plan Example

Change Plan

Hewlett Packard’s changes are most often than not related to the innovations that the industry it is enjoined with. These innovations are basically the most common challenges that the world imposes on HP’s management operations. For instance, the company at present tries to embrace the aspect of creating operative and functional technology that serves the most important needs of the public especially when it comes to creating new forms of operative technological gadgets and applications that serve the most important aspects of human development and human concerns. Among the said concerns include health operations. Unlike the simple innovative developments that other organizations take into account, such as bringing in new feature smartphones to the public.

This change has been considered evidently important for HP’s overall business operation especially that the management want to redefine the concept of reputation that the organization carries in the market. The marking of the operation of the organization specifically allows the business to take on the new and more effective name that marks the role that the organization takes into account especially towards the concept of embracing innovation as part of its culture, along with social function as part of the name it wants to be noted for.

Among the most important functional innovation that the organization takes into account is dependent on the manner by which HP develops new medical technologies that have specific direction towards making healthcare operations much safer and efficient to handle especially for the healthcare assistants handling the said responsibilities for the public. HP’s mobile technology advancement directly gives indicative support to the need of health operators to be more effective in supporting the needs of their patients especially during emergency cases. This aspect of operative development improves the concept of health assistance operations that could get the public health attention at a better and more efficient process that could lesser down emergency conflicts as well as lower down unnecessary utilization of monetary resources for unexpected health cases that usually become highly complicated when not given immediate attention.

Communication Pieces

HP is currently given the mark of being the dead giant in the growth of the Silicon Valley companies. Unlike its competitors, HP, although it does have a good name, is considered to be among the slowest growing organizations at present. The new CEO of the organization need to make sure to take on the chance of refurnishing its name and making a new mark that the public would understand and accept with regards the function it takes into account as part of its reputation (Marshak. 2004). To communicate to the right people and the right audience is then necessary to be taken into closer consideration by HP.

Instead of being noted as somewhat an organization that fails to take on the challenge of modern development in relation to extensive mobile technology, HP needs to be more considerate especially when it comes to making sure that the public understands its position and its desire to serve a more complex part of the society’s use of mobile technology. One tool of communication that HP is currently using effectively is the form of creating attractive and informative videos that are usually posted on social network websites and specialized websites in the internet. The choice of the portal for announcement and press release that the company uses is considered effective especially in reaching out to the right members of the market that they want to affect (Levin, 2012).

For instance, among the genre of websites the organization posts its press release articles and videos are on medical sites offering specific information on complicated and updated issues on healthcare. This helps the organization get the attention of the right individuals who have high concern on their healthcare status especially on the matter by which they are attended to during the emergence of particular unforeseen health cases. The company makes sure that it is able to send out the proper message to the proper individuals and institutions that might like to gain access of the products that they offer (Philips, 1999). What makes this offer rather compelling is the fact that there is no one company in the international market that has come up with such an idea yet. HP takes on the chance to be a pioneer in this aspect of innovation. While it might not be fully engaged in the creation of mobile-technology that invokes the creation of extensive smartphone functions, it is taking the lead on creating massive and interactive technology that improves health care attention and services, an aspect that needs serious concern at present. The move of HP was bold and definite, and it is expected to make an impact on how the company makes way towards establishing a new name that is easily recognizable for the market to give attention to.

Application to Real Life: Examination of Media Pieces

Written articles for press release, video productions for television and online ads, these tools have been specifically created to define the path of advancement and change that HP takes into account as it enters a new realm of operation and as it creates a new founded reputation for the organization. Pushing forwards for new innovative tools that mandate the distinct creation of possibilities for medical applications that help people monitor their health better is what makes this aspect of development more distinguished.

Proper consideration on what the society needs and what the people expect from the company is what makes this particular campaign effective and impressive especially in the hope of making healthcare services more determinable and more implicative in the face of modern information processing operations. When it comes to serving the needs of the public, the goal of HP is to take on the stage and make sure that its name shows on the most implicative courses of improving the health and lifestyle of each individual and institution that takes on the chance of enjoying what the company has to offer.

To send out such message, the company produces specific videos handling particular themes that are more practical and directly convincing to the public, imposing a message that creates a notion on how much HP cares for the public’s welfare. These videos speak much about the concerns of the people about their health and that of the health status of the ones they love. Picking up from such an appeal to the public, the company carefully lays down the working foundation towards assuring the people that their welfare comes first especially in the hope of making a distinct impact on how the world sees the importance of healthcare and the access they get from health services available in the community.

The world today embraces the use of technology in almost about anything that they have to accomplish. Chores, appointments, communication, transportation and everything else can now be seen and mandated online (Whelehan, 1999). Managing the current resources of HP towards finding reflective research that can improve the way the responsibilities towards healthcare improvement is assumed specifically indicates a more definite path towards dedicating technology into a more useful option of function. Notably, such function works well especially in the hope of mandating operative options that could help people monitor their activities and be assisted immediately when emergencies do happen.

Mobile-technology is taking a new root in the aspect of improving the process of communication among people at present. The modern society embraces such aspect of development well and somehow, it is this option of development that HP embraces well and uses to its advantage. With proper research, development and care for the communication it invokes, HP takes on the lead in making functional mobile gadgets that addresses one of the most important concerns of the society, the health of the people.

References

Marshak, Robert J. (2005). “Contemporary Challenges to the Philosophy and Practice of Organization Development”. In Bradford, David L.; Burke, W. Warner. Reinventing Organization Development: New Approaches to Change in Organizations. pp. 19–42.

Levin, GInger (2012). “Embrace and Exploit Change as a Program Manager: Guidelines for Success“. Project Management Institute.

Phillips, Julien R. (1999). “Enhancing the effectiveness of organizational change management”. Human Resource Management 22 (1–2): 183–99.

Whelehan, S. (1999). Capturing a Moving Target: Change Management. Consultants News.

Marquis, Christopher; Tilcsik, András (2013). “Imprinting: Toward A Multilevel Theory“. Academy of Management Annals: 193–243.