Communication Audit Report for a Global Company, Essay Example

Overview of Company

The communication company audit is a vital component for evaluating and planning in public relations. Communication audit helps summarize the efficiency and effectiveness of organizational communication both internally and externally. Communication audits also concentrates attention on media applied, messages interchanged and general results of the communication process, thus enabling identification of viable and non viable linkages in the communication circuit.

Global company communication makes use of important events such as Street League Skateboarding Competition as an avenue to corporate banking and its use of funds in the expansion of international competition. Aspects of evaluating internal and external effectiveness of communication are important at Global company communication. The effectiveness of evaluating the ability of the company to share information among important stakeholders is equally important (Bane, 2013)

Global company communication also makes use of innovative labor practices. Communication audit is also applied at Global company communication to reveal the strengths as well as the weaknesses faced by the management not forgetting the clients, employees as well as other stakeholders. Global company communication also use the press on covering “sweat shops” that are located overseas (Business Week, 2004). Global company communication has applied the concepts of communication audit effectively to indicate the contribution of information coverage concerning the deals of firms with particular interest in labor practices as well as corporate practices. Not much has been covered in the developments made in actual lines of production as well as practices implementation.

Global company communication has made use communications audit in corporate communication to legitimize its skateboarding culture. A powerful history of Global company communication skateboarding involves an analysis of subcultures in skateboarding as well as research involving surveys of the sale records at Global company communication (Gomez, 2012).

Global company communication is keen on the contribution of communication audit in the development of the market place in which case mass production coupled with competition for markets has transformed the strategic approaches to business approaches, customization as well as production. The importance of unending efforts in mass production as well as introduction of customization is important for the progress of the business. The need to communicate effectively to the employees of the company about mass customization as well as production and also the need to explore alternative models of production in order to meet the escalating demands for customization (Gilmore & Pine, 2000).

Communication is an effective tool in management at Global company communication. Communications effectiveness of communication audit helps to address the needs of the target message, the audience as well as the media and enhances the effectiveness of the efforts of communication (Hollister & Patricia 2005).

The programs of communication research have their starting point at communication audit which is an approach of research that guides the core audiences towards the right perception of the organization. The use of such a high quality research in Global company communication shall most likely lead to collection of strategic information but the company has to devise means of selling their audit to the upper management in the organization during the phase of implementation (Hart, 2006). The use of communication audit is applicable to explore smart textile production as well as the advancements made in technology has been shown to transform how textile is used. Nike can make use of the color of textile can be used to convey significant information in the future (Kuchler, 2008).

The importance of communication audit in analyzing the reactions of female clients to scanning of their body and the contribution of the software used in body scanning in the future of textile industry has been effectively addressed in this article. The escalating cost of quality is associated with declining cost of technology and the possibility of affordability in measurements of body scanning for the manufacturers. Global company communication also makes use of communication audit in enlightening the stakeholders about the networks of demand and supply in personalized manufacturing (Montreuil & Poulin, 2005).

Conclusion and future best practices

The corporate communications team at Global company communication can make use of communication audit to assess the effectiveness of communication based on the objectives of the organization. Communication audit is also effective at Global company communication in comparison of the performance of the company against its competitors and the identification of the perceptions of the target audience as well as motivators (Hall, 2010-09-28). Communication audit brings about strategic positioning of the company coupled with communication plans that focuses on the achievement of objectives of communication. This could include the achievement of f brand recognition, maximization of sales, establishment of leadership, modification of perception and encouraging community support. The retention of outside auditor may call for the incorporation of evaluation in corporate communication of the organization, department of corporate communication and offer recommendations for the need of streamlining the effectiveness of intercompany communications as well as departmental communications to the management of the organization.

Works cited

Business Week. Nike’s New Game Plan for Sweatshops, 2004.

Gomez, Brandon. “How Did Nike Get the Swoosh into Skateboarding? A Study of Authenticity and Nike SB.” Thesis. Syracuse University, 2012.

Gilmore, J. H., & Pine, B. J. Markets of one: Creating customer-unique value through mass customization. Boston, Mass: Harvard Business School Press, 2000.

Hollister, Peter & Patricia Trubow.Your Organization is Ready for a Communication Effectiveness Study — Are You? Public Relations Tactics, 2005.

Hart, Rebecca.Measuring Success: How to Sell a Communications Audit to Internal Audiences, Public Relations Tactics, 2006.

Kuchler, S. Technological Materiality. Theory, Culture & Society. 25 (1), 101-120, 2008.

Loker, S., Cowie, L., Ashdown, S., & Lewis, V. “Female Consumers & Reactions to Body Scanning”. Clothing and Textiles Research Journal, 22 (4), 151-160, 2004.

Montreuil, B., & Poulin, M. Demand and supply network design scope for personalized manufacturing. Production Planning &; Control. 16 (5), 454-469, 2005.

Hall, Brenda. “Communications Audit: How Can It Help You?”, “The Side Road”. Retrieved on 2010-09-28.