Company Analysis, Essay Example

Being one of the pioneer organizations to embrace the process of e-commerce, Amazon.com provides a distinct platform on how a simple auction website turned into one of the world’s most profitable website which generates millions of dollars each year. The condition of work that Amazon.com was dedicated to was specifically described as ‘trade interchange’. From such humble beginnings, the company is now full-blown serving at least a thousand or more clients in a day within the worldwide web.

What Kinds of Ads do they Use?

Most of the ads presented in Amazon’s website are flash animated. These ads include particular images that represent the products. Each slide is presented along with particular one-liner ads that are specifically directive in providing the public with what the product is all about. Enticing and informative as the ads are, they provide the most important data that the public needs to know about everything they have to offer.

Is there ‘native advertising’?

Yes. Although the company is completely electronic in nature, it is evident that native advertising still exists in their patterns of marketing. Appealing to local or domestic clients from different lands around the globe, some of the ads are translated into particular languages to address the need of other specific individuals [non English-speaking] to be informed with what they have to offer.

What is the mechanism of delivering the ad messages?

The company embraces email dedicated messaging while also providing on-time update to regular customers through e-magazines. However, for the general public, the ads of the company posted on most social networks linked back to their website is used as the primary mechanism of message delivery.

Is there any information available on how much money this service earned in 2012?

Yes. Located at http://investing.businessweek.com/research/stocks/financials/financials.asp?ticker=AMZNm the company’s financial statement reveals a $630million in gain and $39million at loss for the 2012 annual financial report calculations.

What is the company’s target customer? What information leads you to this conclusion?

Most likely, given that they offer tons of different products [including gadgets and other items not related to reading or education], the company targets all different types of market sectors depending on the category of the products they wish to offer the market with.

Why is it important for this company to have a ‘target market’?

It is important for the company to have specific target market because their products have specific interest values; a matter that defines who would likely be interested on one product and not on the other. Relatively, it could be understood that such procedure of market alignment becomes evident with the process of product categorization that the company uses.

Are the advertisements consistent in messaging? In other words, are many of them for similar products and services?

Yes. They are consistent in presenting one common factor; that Amazon’s service is safe and trustworthy especially when it comes to transacting with them online and having the products bought shipped to the direction of the buyers. Whatever the product is, it is evident how Amazon takes pride on how it handles shipping responsibilities that further escalates customer satisfaction level.

Is there any connection with the ads you see and hear about the company? What are they?

Yes. The ads basically present the company as a reliable source of products and items that they wish to buy online. The resounding message is passed on from one ad to another as if providing a distinct indication that the company’s service system defines the quality of every product they offer the market with.