Unlike the U.S., Chinese do not get straight to business but prefer to know potential business partners on personal level though religion and politics should be avoided. Chinese also expect appreciation of their culture and traditions from foreigners. Thus, joint venture is an advantageous strategy in China because international company benefits from the local knowledge of Chinese partner. An international company like Forward should also find a business partner in China (Wang, 2010) that has strong network of contacts. Chinese also put a premium on punctuality, thus, it is important to be on time. In addition, hierarchy is an important aspect of Chinese culture, thus, attention should be given to ranks and professional designations (Communicaid).
Communicaid. (n.d.). Doing Business in China. Retrieved July 7, 2013, from http://www.communicaid.com/access/pdf/library/culture/doing-business-in/Doing%20Business%20in%20China.pdf
MasterCard. (2013, March 20). Smartphone Shopping Trend Sweeps Asia/Pacific Region: MasterCard Online Shopping Survey. Retrieved July 7, 2013, from http://newsroom.mastercard.com/press-releases/smartphone-shopping-trend-sweeps-asiapacific-region-mastercard-online-shopping-survey/
MasterCard. (May 7, 2007). MasterCard Wordwide Online Shopping Habits Survey. Retrieved from http://www.mastercard.com/hk/wce/PDF/26006_0507-Market_Findings_E_FINAL.pdf
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Wang, B. (2010, August 19). Understanding China – Chinese Business Culture. Retrieved July 7, 2013, from http://www.understandingchina.eu/Chinaideascommunity/LatestresearchonChina/tabid/887/PostID/1734/Default.aspx