Get a Free E-Book! ($50 Value)
HIRE A WRITER!
Paper Types
Disciplines
Get a Free E-Book! ($50 Value)

Cultural Analysis of China, Research Paper Example

Pages: 1

Words: 345

Research Paper

Forward is specifically targeting China’s middle class and one of the entry modes being considered by the company is joint venture, thus, it is important to understand Chinese consumers’ habits as well as local business culture. Probably, the most encouraging trend for Forward is that Chinese consumers are embracing internet shopping in large numbers. An online survey by MasterCard found that 82 percent of the respondents admitted to online shopping which accounted for 30 percent of their total shopping expenditure. Popular items included books and arts, home appliances, and electronic products, and ladies clothing and accessories (MasterCard, May 7, 2007). Another survey found that Chinese customers put a high emphasis on accurate delivery date (Patricica Weber Consulting). Similarly, China is also a leading Asian economy in terms of users’ propensity to conduct online shopping on smartphone (MasterCard, 2013). These consumer shopping trends present Forward an ideal opportunity to enter Chinese market and build a leading market share.

Unlike the U.S., Chinese do not get straight to business but prefer to know potential business partners on personal level though religion and politics should be avoided. Chinese also expect appreciation of their culture and traditions from foreigners. Thus, joint venture is an advantageous strategy in China because international company benefits from the local knowledge of Chinese partner. An international company like Forward should also find a business partner in China (Wang, 2010) that has strong network of contacts. Chinese also put a premium on punctuality, thus, it is important to be on time. In addition, hierarchy is an important aspect of Chinese culture, thus, attention should be given to ranks and professional designations (Communicaid).

References

Communicaid. (n.d.). Doing Business in China. Retrieved July 7, 2013, from http://www.communicaid.com/access/pdf/library/culture/doing-business-in/Doing%20Business%20in%20China.pdf

MasterCard. (2013, March 20). Smartphone Shopping Trend Sweeps Asia/Pacific Region: MasterCard Online Shopping Survey. Retrieved July 7, 2013, from http://newsroom.mastercard.com/press-releases/smartphone-shopping-trend-sweeps-asiapacific-region-mastercard-online-shopping-survey/

MasterCard. (May 7, 2007). MasterCard Wordwide Online Shopping Habits Survey. Retrieved from http://www.mastercard.com/hk/wce/PDF/26006_0507-Market_Findings_E_FINAL.pdf

Patricica Weber Consulting. (n.d.). Online shopping habits vary across countries. Retrieved July 7, 2013, from http://www.patriciaweberconsulting.com/online-payment-processing-blog/uncategorized/online-shopping-habits-vary-across-countries/

Wang, B. (2010, August 19). Understanding China – Chinese Business Culture. Retrieved July 7, 2013, from http://www.understandingchina.eu/Chinaideascommunity/LatestresearchonChina/tabid/887/PostID/1734/Default.aspx

Time is precious

Time is precious

don’t waste it!

Get instant essay
writing help!
Get instant essay writing help!
Plagiarism-free guarantee

Plagiarism-free
guarantee

Privacy guarantee

Privacy
guarantee

Secure checkout

Secure
checkout

Money back guarantee

Money back
guarantee

Related Research Paper Samples & Examples

Diet and Exercise in Diabetes, Research Paper Example

The importance of diet and exercise can be the foundation of almost any illness. We are living in the couch potatoes American lifestyle age. According [...]

Pages: 1

Words: 2266

Research Paper

Socrates and His Views on Goodness and Evil, Research Paper Example

As one of the greatest Western philosophers of all time, Socrates (469 to 399 B.C.E.) is perhaps best-known for his life-long questioning of what is [...]

Pages: 1

Words: 410

Research Paper

The (NOS) Media Center, Research Paper Example

The overarching purpose of this paper is to provide an overview of the functions of school media centers, the frameworks in which they operate, their [...]

Pages: 1

Words: 2547

Research Paper

The Manic Culture of the Post-9/11, Research Paper Example

In the article “The Manic Culture of the Post-9/11 Airline Industry in America” the author asserts that the emphasis on cost-cutting efforts among airlines has [...]

Pages: 1

Words: 810

Research Paper

Drinking Coffee May Reduce the Risk of Diabetes, Research Paper Example

For this particular study on experimented operation applied on two groups of test-mice, the scientists took the option of observing the subjects closely especially when [...]

Pages: 1

Words: 386

Research Paper

Analysis of Credit Card Debt, Research Paper Example

The majority of credit card companies require that a minimum amount of two percent of the outstanding balance be paid on a monthly basis. The [...]

Pages: 1

Words: 724

Research Paper

Diet and Exercise in Diabetes, Research Paper Example

The importance of diet and exercise can be the foundation of almost any illness. We are living in the couch potatoes American lifestyle age. According [...]

Pages: 1

Words: 2266

Research Paper

Socrates and His Views on Goodness and Evil, Research Paper Example

As one of the greatest Western philosophers of all time, Socrates (469 to 399 B.C.E.) is perhaps best-known for his life-long questioning of what is [...]

Pages: 1

Words: 410

Research Paper

The (NOS) Media Center, Research Paper Example

The overarching purpose of this paper is to provide an overview of the functions of school media centers, the frameworks in which they operate, their [...]

Pages: 1

Words: 2547

Research Paper

The Manic Culture of the Post-9/11, Research Paper Example

In the article “The Manic Culture of the Post-9/11 Airline Industry in America” the author asserts that the emphasis on cost-cutting efforts among airlines has [...]

Pages: 1

Words: 810

Research Paper

Drinking Coffee May Reduce the Risk of Diabetes, Research Paper Example

For this particular study on experimented operation applied on two groups of test-mice, the scientists took the option of observing the subjects closely especially when [...]

Pages: 1

Words: 386

Research Paper

Analysis of Credit Card Debt, Research Paper Example

The majority of credit card companies require that a minimum amount of two percent of the outstanding balance be paid on a monthly basis. The [...]

Pages: 1

Words: 724

Research Paper

Get a Free E-Book ($50 in value)

Get a Free E-Book

How To Write The Best Essay Ever!

How To Write The Best Essay Ever!