HIRE A WRITER!
Paper Types
Disciplines

Current Planning Activities vs. Traditional Planning Approaches, Essay Example

Pages: 1

Words: 372

Essay

There is considerable overlap between the different dimensions, and the difference between traditional and more recent approaches is not absolute. Planning used to be highly centralized, top-down, and technocratic (Westwood 4). It was essentially an exercise done by senior management, in some cases assisted by a staff of professional planners, but with limited participation from outside the executive circle. Now, there is general recognition that plans need to be relevant to the concerns of clients, and a broad section of the organization’s staff should be involved in their making (4).

The centralization of planning led to a situation where many virtual organizations were simply instructed by the higher authorities to develop a plan. Compliance with administrative procedures dictated development of plans as a “a calender-driven ritual” (Westwood 5). Once the plan was approved at the highest level, it became an operational objective. Today, planning is seen as an instrument that helps virtual organizations identify their niche and objectives vis-à-vis competitors and become more productive and relevant to stakeholders’ needs (5).

The driving force behind plans and strategies has thus undergone a major shift, from planning models based on internal resources and capabilities towards models that emphasize objectives derived from analyses of the external environment (Morphet 222). These days, a major challenge for virtual organization is to identify it’s “niche” in a landscape where competitors and partners have their own territorial ambitions (223).

In the process of horizons for planning have become shorter. Virtual organizations now realize that it is next to impossible to make detailed, quantitative forecasts for a 10-15 year period (Morphet 223). Projections have given ways to more indicative forms of planning. For the longer term, say 10 years, the emphasis is now on qualitatively different strategies or scenarios, rather than on quantitative targets to be achieved (224).

Finally, awareness has grown of the key role of plan implementation (Morphet 224). In traditional planning, implementation was not much of an issue. But now implementation is seen as an urgent problem and a very difficult task – witness the large number of plans that gather dust on bookshelves throughout the world.

Works Cited

Westwood, John. The Marketing Plan: A Step-by-Step Guide. Kogan Page Publishers, 2002. Print.

Morphet, Janice. Effective Practice in Spatial Planning. Taylor & Francis, 2010. Print.

Time is precious

Time is precious

don’t waste it!

Get instant essay
writing help!
Get instant essay writing help!
Plagiarism-free guarantee

Plagiarism-free
guarantee

Privacy guarantee

Privacy
guarantee

Secure checkout

Secure
checkout

Money back guarantee

Money back
guarantee

Related Essay Samples & Examples

The Power of Journalism, Essay Example

Bourdieu’s successful demonstration of television posing a major threat to democracy In On Television, Bourdieu raises the question of whether the institution of journalistic television [...]

Pages: 1

Words: 2464

Essay

The Media Is the Message, Essay Example

The Media Is the Message: Technology and Connectivity Introduction The ethnographic exercise conducted, in which cell phone use is examined in terms of impact and [...]

Pages: 1

Words: 2577

Essay

Americans on the Importance of Immigration, Essay Example

My inspirations are production of a documentary film that enlightens the Americans on the importance of immigration reform and how best this can lead to [...]

Pages: 1

Words: 414

Essay

Fundamentals of Project Management, Essay Example

Project management is an essential and integral part of a project. Project management is usually dependent on the project team in-charge of executing a given [...]

Pages: 1

Words: 543

Essay

Work Issues, Essay Example

In my company, there is a serious problem that exists with our organizational framework.  Many of the departments have multiple responsibilities that overlap and it [...]

Pages: 1

Words: 734

Essay

Kant, Mills, and Ethics, Essay Example

Abstract The Supreme Court has ruled that physicians and other employees of public hospitals cannot perform drug tests on pregnant women without their consent and [...]

Pages: 1

Words: 579

Essay

The Power of Journalism, Essay Example

Bourdieu’s successful demonstration of television posing a major threat to democracy In On Television, Bourdieu raises the question of whether the institution of journalistic television [...]

Pages: 1

Words: 2464

Essay

The Media Is the Message, Essay Example

The Media Is the Message: Technology and Connectivity Introduction The ethnographic exercise conducted, in which cell phone use is examined in terms of impact and [...]

Pages: 1

Words: 2577

Essay

Americans on the Importance of Immigration, Essay Example

My inspirations are production of a documentary film that enlightens the Americans on the importance of immigration reform and how best this can lead to [...]

Pages: 1

Words: 414

Essay

Fundamentals of Project Management, Essay Example

Project management is an essential and integral part of a project. Project management is usually dependent on the project team in-charge of executing a given [...]

Pages: 1

Words: 543

Essay

Work Issues, Essay Example

In my company, there is a serious problem that exists with our organizational framework.  Many of the departments have multiple responsibilities that overlap and it [...]

Pages: 1

Words: 734

Essay

Kant, Mills, and Ethics, Essay Example

Abstract The Supreme Court has ruled that physicians and other employees of public hospitals cannot perform drug tests on pregnant women without their consent and [...]

Pages: 1

Words: 579

Essay