Delivering Bad News, Essay Example

First of all, we would like to thank you for being a valued customer and for having such high regards for our products. We always love it when our customers write us and tell us how our products make their lives better. This inspires us to work even harder to continue to deliver superior products to our customers are prices that offer better value than the competition.

We are delighted to hear you are really happy with Samsung Galaxy S smart phone and have been using it for about three years now. You expressed your interest in buying three more units for your family members and as much as we appreciate your love for the product, we are sorry to announce that Samsung Galaxy S has been discontinued. Our aim is to continually improve our offerings as technology improves and Samsung Galaxy S has been updated two times since its introduction, with each model being a substantial improvement over the previous version.

We invite you to consider Samsung Galaxy S3 which offers most of the same features as Samsung Galaxy S but also offers many new intuitive features which will improve your overall smart phone experience. We are glad to inform you Samsung Galaxy S3 costs almost the same as Galaxy S and, thus, offers better value. We are sure you will love Galaxy S3 even more and are pleased to offer you $20 gift card as our way of saying thank you.

I have enclosed the gift card and information about retailers who offer Samsung Galaxy S3 in your area. We invite you to visit one of the stores and experience how Galaxy S3 offers even better value than previous models. Please do not hesitate to contact us should you have any questions and I once again thank you for writing about your experience and expressing interest in our products.