Developing an Idea Into a Marketable Business Plan, Essay Example

Every day, ideas come and go, some great, others poor. However, there are some ideas that are worthy of being considered for expansion and introduction to the masses. A truly great idea may be dormant in one’s brain for a long period of time, but perhaps it evolves into something more meaningful and perhaps profitable. It is the responsibility of the idea’s owner to determine if it is worth sharing with others and even transformed into a real business opportunity in the future. However, a good idea cannot stay latent forever. It must be shared with others as a means of determining its value to the general public. Others might have the knowledge, expertise, and business sense to turn a small idea into a big reality.

Idea Generation and Development

A successful idea has to start somewhere, and if it is very small to begin with, an open dialogue needs to occur to give the idea some real importance. The development of a successful idea may stem from discussions with friends, family members, colleagues, and even strangers. The approach to communication is critical to the success of the idea on a larger scale. An idea cannot live in a vacuum; rather, it must be explored and evaluated so it may grow and thrive into something much larger and much more significant. A really good idea does not always start out great; in fact, a bad concept or idea may turn into something profitable with a few minor tweaks to its purpose. Communicating the idea to the right people requires an effective strategic approach to attract potential investors and other individuals with the capital that is necessary to bring the idea to the forefront.