Development of Strategies for Their Videos, Essay Example

Importance of marketer’s development of strategies for their videos

Video marketing is quickly becoming a way of communication among people within the contemporary social environment. YouTube and social media is quickly getting filled with information concerning the products and services offered by people in different niches. Most entrepreneurs are equally stepping up marketing campaigns regarding the products and services and, as a result, there are many videos that are available for customer streaming (Logan, 2012). It is thus important for marketers to develop techniques that would enable their videos compete favorable in the current market scene.

The videos should also be search engine optimized, meaning that they should be optimized with the various search engines using the relevant product keywords that will lead to people making purchases of the products. The keywords should be well researched to ensure that the most searched are used in the video. The strategy may include an article besides the video regarding the contents therein (Roberts & Zahay, 2012). Using this, the viewers may have a brief summary of what the video entails and make the video easy to understand. Through this, the video will always appear on the top list of the different search engines and on you tube’s playlist.

Ideal video length is equally an important tool for competition. Most customers are not interested in long videos; rather, they need a short video that illustrates the intended purpose perfectly. A good video strategy should therefore entail a brief and to the point illustration of the idea or product benefit, and in most cases it should leave the customers demanding for illustrations that are more similar (Logan, 2012). The benefits attributed to this are that it makes customers develop first priority for your videos rather than the competitors’.

Offering link to the product page is also a very crucial element of video marketing. The aim of video marketing is to create awareness of a particular product and then lead customers towards making purchase of the item. The link should be provided in the end or below the video footage; the importance of this is that it leads to high sales of the products since customers would click on the link and most of them are likely to make orders for the products.

References

Harold, J. A. (2008). Contract ”Offer and acceptance ”Counter-offer subject to war clause, held to be too vague to create consensus ad idem. The Cambridge Law Journal , 8(03), 325.

Lim, S., & Choi, H. (2014). New Social Video Techniques through The Convergence of a Social Video and Color Marketing. Journal of the Korea Society of Computer and Information, 19(2), 117-124.

Logan, K. (2012). And now a word from our sponsor: Do consumers perceive advertising on traditional television and online streaming video differently?. Journal of Marketing Communications, 5(8), 1-19.

Roberts, M. L., & Zahay, D. (2012). Intergrating online and offline strategies. Internet Marketing, 1(3), 1- 439.