Dr Eris Cosmetics From Poland, Essay Example

Overall, Dr. Irena Eris Cosmetic Laboratories has been growing consistently since 2000. While they originated as a local brand, it is now beneficial for them to branch out and reach the international market. Since local production of cosmetics is currently strong in Poland, it is necessary for the brand to determine who its current competitors are and to produce a strategy that will allow them to effectively compete with these brands. To achieve this goal, the organization should expand upon its current market demand, to increase its ability to product its current possession of its market share, and to expand its market share.

It still remains necessary for Dr. Irena Eris Cosmetic Laboratories to enter the United States. However, the company should push forward with this aim due to the large number of Polish individuals living in the nation that would support the sales of this product. Word of mouth would therefore be a valuable marketing strategy for entering this country’s market. This expansion will require that the company understands the market present in the United States in addition to their ability to apply their current marketing strategy to conditions present in foreign countries.

Overall, it is beneficial for Dr. Irena Eris Cosmetic Laboratories to find effective ways to promote themselves abroad. Currently, this organization is taking steps to increase communication in the United States to reach new customers. Based on previously implemented standards, it appears that Dr. Irena Eris Cosmetic Laboratories will become successful in its market entry in the United States. Since the company is able to micro-market its products to Polish individuals and has demonstrated good technological and communications abilities, it will be able to reach a reasonable portion of this demographic.