HIRE A WRITER!
Paper Types
Disciplines

Drivers and Human Psyche, Essay Example

Pages: 1

Words: 387

Essay

Psyche is the human mind or soul. It is the human personality that influences the way he/she behaves and how he makes decisions, for example emotions. Psyche is natural i.e. inbuilt or internal factors that influence human behavior. On the other hand, drivers are external factors that influence the consumer behavior regarding what to buy. An example of the psyche drivers would include the knowledge that a consumer gathers through reading an advert. Other drivers include social and cultural, personal and psychological factors (Boney-McCoy & Finkelhor, 2005).

Consumer thought about buying behavior drivers vs. what they really know

Once the consumer recognizes a need, he goes on to look for information regarding how to satisfy the need, and hence make a purchase. He/she goes on to evaluate the various purchase options available to him/her. The consumer then finally makes the final decision to buy the product based on the information acquired. However , consumers may think that they have perfect information regarding a product which might not always be the case as may be confirmed by a consumer’s post purchase behavior; where a consumer may regret about a purchase decision they made. This is because the buying behavior is influenced by other external factors such as culture, religion, status, advertisements, and other people like friends and family members. This source of information could at times be biased, and hence there is always a difference between the amount of information the consumer thinks he knows and what he actually knows (Kelly, 2006).

Complexity of consumer psyche

Though the consumers psyche is obviously complex, it can be understood in actionable terms by marketing professionals. They should make deliberate efforts to understand the consumers buying behavior and what influences their buying decisions. In so doing, the marketer can be able to make more sales and respond to consumers needs better (Eric, 2006; Hill & Jones, 2007).

References

Boney-McCoy, S. & Finkelhor, D. (2005). Psychosocial sequelae of violent victimization in a national youth sample. Journal of Consulting & Clinical Psychology, 63(5), 726-736.

Eric, V. (2006). Consumer buying behavior. Review article in consumer psychology, 78(5), 22-35.

Hill, H.M. & Jones, L.P. (2007). Children’s and parents’ perceptions of children’s exposure to violence in urban neighborhoods. Journal of the National Medical Association, 89(4), 270-276.

Kelly, J.G. (2006). An Ecological Paradigm: Defining Mental Health Consultation as a Preventive Service. Prevention in Human Services, 4:1–36.

Time is precious

Time is precious

don’t waste it!

Get instant essay
writing help!
Get instant essay writing help!
Plagiarism-free guarantee

Plagiarism-free
guarantee

Privacy guarantee

Privacy
guarantee

Secure checkout

Secure
checkout

Money back guarantee

Money back
guarantee

Related Essay Samples & Examples

Influence of Hip-Hop Culture on Youth, Essay Example

Introduction Hip-Hop is unquestionably more than just a category of music; it transcends its origins more from the urban settings directly into the mainstream. Children, [...]

Pages: 1

Words: 1737

Essay

Erickson’s View Of Development, Essay Example

According to Erikson, human personality builds up through a prearranged sequence of eight steps. The question posed is extremely difficult for me because I do [...]

Pages: 1

Words: 458

Essay

Marketing Environment, Essay Example

Introduction In this paper we are going to look at the term market environment that relates to what we learned in class and some of [...]

Pages: 1

Words: 601

Essay

Changing Family Standards, Essay Example

The essay from Pleck examines the changes within family standards over different periods of time.  In her essay, “Festivals, Rites, and Presents,” Pleck looks at [...]

Pages: 1

Words: 1174

Essay

Slavery North vs. South, Essay Example

Economic Dependence of North and South on Slavery The foundation of slavery in southern states of America was based mainly in economics rather than the [...]

Pages: 1

Words: 284

Essay

Dissosteira Carolina, Essay Example

The Carolina grasshopper, Dissosteira Carolina, is a species that has a vast range throughout the continental United States.  Its color variation ranges from brown to [...]

Pages: 1

Words: 310

Essay

Influence of Hip-Hop Culture on Youth, Essay Example

Introduction Hip-Hop is unquestionably more than just a category of music; it transcends its origins more from the urban settings directly into the mainstream. Children, [...]

Pages: 1

Words: 1737

Essay

Erickson’s View Of Development, Essay Example

According to Erikson, human personality builds up through a prearranged sequence of eight steps. The question posed is extremely difficult for me because I do [...]

Pages: 1

Words: 458

Essay

Marketing Environment, Essay Example

Introduction In this paper we are going to look at the term market environment that relates to what we learned in class and some of [...]

Pages: 1

Words: 601

Essay

Changing Family Standards, Essay Example

The essay from Pleck examines the changes within family standards over different periods of time.  In her essay, “Festivals, Rites, and Presents,” Pleck looks at [...]

Pages: 1

Words: 1174

Essay

Slavery North vs. South, Essay Example

Economic Dependence of North and South on Slavery The foundation of slavery in southern states of America was based mainly in economics rather than the [...]

Pages: 1

Words: 284

Essay

Dissosteira Carolina, Essay Example

The Carolina grasshopper, Dissosteira Carolina, is a species that has a vast range throughout the continental United States.  Its color variation ranges from brown to [...]

Pages: 1

Words: 310

Essay