Dubai Airline Industry Overview, Research Paper Example
Words: 2222Research Paper
There has been a massive increase in the operation of Airline transport industries over the years. This can be attributed to an array of factors that influence the destinations of persons across the globe. Most specifically, the tourism industry has highly contributed to the operations of various Airline related operations as persons continuously travel to various parts of the globe in search for a number of features. Apart from tourism activities, the aspect of globalization in a number of business operations has highly movement of persons across the world. In connection with this, Dubai Airline Industry has witnessed improved operations owing to the increasing business operations more so in the Middle East region (Tushman & O’Reilly, 1997). This has seen the management of the Airline adopt certain operational measures that would ensure effectiveness in the process of service delivery besides meeting the specific needs of the clients of the company. Organizations can either exhibit public or private ownership. The type of ownership realized will; highly influence the nature of operations as key operational facets will be dictated with the ownership existing. Dubai Airline is a private entity and is not in direct control by a specific existing government. Owing to the diversity of the operations within the Airline industry, high number of employment are offered ranging from skilled, semi-skilled and unskilled type of labor (Wolper, 2004). Effective operations within the industry require the integration of competitive operational aspects in order to compete favorably with other organizations within the industry. In addition, close cooperation with various stakeholders of the organization will help in allowing the entity to achieve both its short and long-term goals. In connection with this, the paper will strive to explicate certain operational facets within the industry that if properly taken into consideration will boost the general operations of the organization and the industry as a whole (Wolper, 2004). Specifically, the strategies will be analyzed in close reflection to the operations of the Emirates airline in Dubai. Emirates group of companies have adopted an array of operational measures that have highly improved its performance over the years besides aiding in improving the stakeholders levels of satisfaction that have been made manifest in the operations of the Airline.
There is a need for proper selection of strategies of operations that will influence the realization of the overall effectiveness of the organization. Strategy refers to mechanisms of operations adopted by entities that help in the achievement of the intended goals of the organization. In the discussion, a major focus will be made of the strategies, differentiation, and diversification and e-commerce strategies. Differentiation refers to the peculiar measures that are adopted in the provision of a service or a product that is not manifested amongst other competing commodities. The aspect of differentiation if effectively and skillfully undertaken will allow organizations to compete favorably hence the realization of a competitive advantage. Differentiation can be adopted in all the aspects of the organization operations. The company, Emirates airlines adopted a number of unique services that are solely tailored to increase the satisfaction of customers and other stakeholders of the company. High levels of flexibility I the destinations of the airline adopted in 2010 has highly helped in achieving differentiation in the services of the company. Diversification, on the other hand, refers to provision of an array of commodities that may be desired by the targeted consumes (Tushman & O’Reilly, 1997) The aspect of diversification in operation is often tailor to allow for high levels of satisfaction among customers. In the course of adopting the diversification mechanism, the need for comparison of the courses of action within the industry will be vital in order to influence the adoptions. Apart from operating in airline service provision, the company, Emirates airline performs under an umbrella of companies that also provides an array of services to their esteem customers. This has witnessed the company attract 400 international awards since the inception of the company in 1985. Due to the technological improvement witnessed in number sectors, organizations operating in the current technological era should adopt the mechanism of e-commerce operations in order meet the needs of various stakeholders apart from the industry and market needs. E-commerce operation will integrate elements such as online promotion activities, purchase programs and even managerial activities (McDonald & Keegan, 2002). Emirates airline have adopted the aspect of online employment procedures where individuals with interest in working for organizations applies online through the readily available online application forms. The strategy has witnessed the company ensure high levels of personnel and diversity in the employment programs.
Stakeholders Relationship Analysis
In order for organizations to adopt high levels of efficiency and competitiveness in operations, close working relationship with various involved stakeholders will be vital. Stakeholders will help in the attainment of the specific goals of the enterprise besides helping in curbing the possible operational conflicts that could be made pronounced among stakeholders in the course of organization operations (Venkatesan & Vepuri, 1995). The management of Emirates airline has constantly considered stakeholders meetings that help in the identification of the various rising needs besides allowing the integration of their views into the management of the company.
Employees: The organization should take key measures in ensuring that employees are closely involved in the operations of the industry. This will mostly be influenced by the central roles that employees play in the organization. This will include direct involvement besides adoption of various motivational plans that will aid in positively influencing employee’s levels of performance. The various training programs undertaken by Emirates airline have aided in ensuring high levels skills among employees that allow them to be included in the operations of the company.
Customers: The success levels of the entity will be highly be influenced by the levels of satisfaction portrayed by customers. This will demand all the operations of the organizations to be tailored to meet the specific needs of customers. The element of trust should be built between the entity and the customers in order to allow for the attainment of certain levels of loyalty among customers. The introduction of the use of customer service agent in the operations of Emirates Airline has highly influenced the process of tailoring the services to meet the immediate needs of the customers.
The local community: The actions of the company should often be reviewed in order to ensure that they are in line with the ethical consideration of the immediate community. Participation in various societal development plans will also help in improving the public image of the organization within the immediate community. This will also help in the realization of high sales levels owing to the achieved public image. Emirates airline has ensured proper relation with the community through its employment programs. The company has adopted employment programs in 160 nations that allows for embracement of diversity that is key in the realization of effective relationship with the community.
The government: Close working relations will be vital with the existing authorities so as to enable smooth operations. The entity will ensure close working relations with the governments through promptly heeding to the various legal obligations. Tax obligations are among the measures that institutions should highly consider in order enabling close working relations with the government (Tushman & O’Reilly, 1997). Through the aspect of environment sustainability, Emirates airline has ensured close working relationship with various governments within the six continents of operation.
Alliance: In the event of amalgamations with various entities in the course of operation, there will be need to consider proper agreements that will help in curbing possible conflicts that could compromise the performance of the alliances.
Competitors: In the course of operations, close examination of the courses of action adopted by competitors will allow for the adoption of more superior measures of operations. In addition, competitors will help in the proper understanding of various facets existing within the marketplace.
Investors: Investors are very important in the operations of the company as they influence the financial position of the organization. In connection with this, there will need for the organization to maintain a very close relationship with the investors and the possible investors. This will be made possible through adoption of ventures that are feasibility hence will attract investors for investment activities.
Stakeholder Impact Analysis
|(Impact on )||Strategy I( Diversification )||Strategy II
|Customers||The strategy of diversification will be applied mostly in regard to the commodities offered to customers( Satisfaction)||High levels of satisfaction.||High level of product access will be allowed for customers|
|Employees||Employees will be allowed an array of opportunities that targets improving the overall conditions in the workplace. ( Motivation)||Adoption of differentiation of existing opportunities in the organization will allow for high morale among employees.||Achievement of high level of morale through effectiveness that will be allowed.|
|Community||The community will be allowed an array of opportunities through the strategy.||Improvement of the public image||E-commerce will allow for high levels of relevant information within the community|
|Government||Diversification in regard to the government will be made possible through the organization participation in various development plans that are the government recommends.||Compliance and presentation of unique practices will help in improving the government’s revenue through tax collection||Ease in the supervision will be achieved by the government through e-operations|
|Alliances||The organization will consider various alliances that are targeting improving the overall performance of the entity.||High level of effectiveness of the alliances||High levels of effectiveness of the alliances|
|Competitors||Various strategies will be adopted in order to compete favorably.||Differentiation will outdo levels of competition hence competitors will exit the industry||Adoption of similar strategies|
|Investors||The organization will allow investors various investment opportunities that target improving investment activities.||High levels of motivation among investors will allow their participation in unique ventures||Ease in monitoring of the ventures as online operations allows for quick information access.|
Most significant stakeholders
Though every stakeholder for the company is vital in the achievement of the desired goals of the concern, there are certain stakeholders that are highly influential in the achievement of the overall effectiveness of the entity.
Employees: Owing to the direct participation employees in the daily operations of the organization, there will directly influence the overall performance of the organization. This explains the need for management to constantly review the performance of employees in order to ascertain that they are in line with the intended goals. This has been witnessed in how the organization, Emirates airline conducts its employment tendencies that are solely focused on high levels of educational qualifications and experience among persons.
Customers: Customers are one of the major sources of finance to the entity through the sales. The public image that the organization will manifest also depends highly on the customers. Keen consideration should, therefore, be adopted in order to ensure that specific needs of customers are attained. Through the customer service unit and the high number of cabin crew service providers, Emirates airline have highly focused in ensuring high levels of customers’ satisfaction that is vital in the overall success of the entity.
Government: Through initiation of regulations to be followed by organizations in their operations, the government directly influences the performance of the entity (United States, 2010). Operation within various continents have witnessed Emirates company adopt a number of operational strategies in order to conform to the demands of these various governments.
Through the adoption of the strategies, differentiation, diversification and the use of online operations, high levels of efficiency will be realized in the procedures of the entity. However, in the adoption of these strategies, a challenge is realized in the selection process owing to an array of factors to be considered that promoted high levels of bureaucracies (Wolper, 2004). The company, Emirates airline should therefore improve in the various challenges that are made manifest in the course of implementation of these strategies.
In conclusion, the discussion makes it manifest that through adoption of highly competitive strategies, high levels of operations and attainment of desirable goals will be made possible. This will also translate to the economic position of the enterprise as high sales volumes are likely to be realized with the adoptions. Managers should, therefore, be advised to constantly examine the operational measures adopted. Through integration of the various concerned stakeholders in the organization, the organization will enable for various levels of satisfaction among stakeholders. The strategy of differentiation is key in the realization of the overall success, as the strategy will put into consideration an array of unique aspects with the operational plans of the firm. In regard to the operation of the Emirates airline, the management should further take into consideration the changing aspects within the environment of operation in order to meet the specific needs of various stakeholders. This will help the company to effectively compete within the Dubai airline industry and in the global industry as a whole.
McDonald, M., & Keegan, W. J. (2002). Marketing plans that work: Targeting growth and profitability. Boston: Butterworth-Heinemann.
Tushman, M. & O’Reilly, C. (1997). Winning through innovation: A practical guide to leading organizational change and renewal. Boston, MA: Harvard University Press.
United States. (2010). The world factbook 2010. Washington, D.C: Potomac.
Venkatesan, S., & Vepuri, V. G. D. (1995). Mental retardation in India: A bibliography. New Delhi: Concept Pub. Co.
Wolper, L. F. (2004). Health care administration: Planning, implementing, and managing organized delivery systems. Sudbury, Mass: Jones and Bartlett Pub.
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