E-Payment and Database Security, Essay Example

The objective of this report is to generate a plan that will increase Book Bunker’s presence online and to improve their online advertising. This will generate the ability to sell books to people around the world. Firstly, it is essential to ensure that the e-payment option that Book Bunker offers is safe and secure in addition to the medium through which it sells books. There are many website available, such as Amazon and eBay, that allow sellers to create their own online stores using both their predetermined template and payment methods. Furthermore, these third part sites ensure the safety of both their buyers and sellers.

Since Book Bunker wishes to expand its business to reach buyers around the world and it a local business, establishing a store on Amazon would be ideal in the beginning. As customers become more familiar with the business, it may then be possible to move to an independently hosted and maintained website. Amazon requires a flat fee for individuals who wish to open stores using its service. Book Bunker will be allowed to choose from several options depending on the amount of books they intend to sell through this means. Furthermore, Amazon allows the option of shipping the books from their warehouse. If the Johnsons send Amazon their merchandise, shipping will be discounted and liability will be reduced; if a package does not reach the customer, Amazon will take full responsibility for this loss and reimburse both the customer and Book Bunker.

Subscription to Amazon will also assist the ease in which the Johnsons will be able to collect payments. While online retailers such as eBay utilize PayPal as its primary payment method, Amazon developed “Amazon payments”, which operates similarly to PayPal but is unique to Amazon. Customers will be allowed to pay for their book by credit card, debit card, or by using PayPal. Book Bunker will never be shown the payment information, but will receive a confirmation once payment is received. In this manner, the book store will not have any liability for stolen billing information.

Using Amazon is also advantageous for payments because the profit that Book Bunker accumulates will be listed in their online account. Their profile will show all of the transactions that have occurred and the cost for the book, price for shipping, and fees taken by Amazon will be clearly listed. These funds will be automatically removed from the Amazon account after two weeks, although the Johnsons will be able to manually remove it to their bank account every 24 hours. Therefore, using Amazon will allow them to collect their payments quickly and easily, and they will not have to waste their time trying to keep their records straight because Amazon does this for them.

To ensure that their customers are aware that their book came from Book Bunker, the Johnsons should include a printout with each book that provides information about both their online and physical stores. The printout should include a link to the online Amazon store and the address of Book Bunker to encourage return visits. In addition, the printout should offer a promotion, such as a 10% discount or free shipping of the next book that is purchased. The printout should also remind the customer to leave positive reviews, which will allow future customers know that service will be quick and that the product is excellent.

While there are many other options for online sales, Book Bunker is relatively unknown, so it will benefit by creating an online store using Amazon due to the amount of traffic that visits this site on a regular basis. The Johnsons will be able to reach customers all over the world, and in this manner, will be able to build up their store’s reputation.