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E-Shower Market Positioning and Future Marks, Research Paper Example
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You are free to use it as an inspiration or a source for your own work.
Part I: Timeline of Milestones
This timeline intends to create a workable form of developmental data on how the product e-shower would make it to the market thus making a mark on how the target buyers would respond to its introduction to the public.
Table of Milestones
Month | Target Activity | Expected Result |
January 2016 | launching of social media campaign | Getting the attention of concerned target market |
February 2016 | Establishing of company website to accept orders from prospected clients who responded positively on the media campaigns launched | Getting more individuals and/or institutions to recognize what the company has to offer |
March 2016 | Shipping of sample products to prospected buyers who contacted the company online | Getting positive responses from the first try out of the products |
April 2016 | Establishing online transaction portals for buyers to connect with the company | Increasing sales possibilities handled through online transactions |
May 2016 | Creation of mobile-enabled app for marketing and selling transactions online | Improving marketing scope and increasing sales completed through mobile connections |
Schedule of Marketing
Month | Target Activity | Expected Result |
January –April 2016 | Creating a continuous social media campaign through SEO articles, press releases posted on eco-appliance forums, creating podcasts and posting informative videos on youtube about the e-shower | Get the attention of the public and increase their interest on what e-shower is for and what it has to offer |
May 2016 | Creating mobile-ready campaigns and marketing updates to be sent to target users | Getting mobile-savvy individuals to take note of the product and possibly get them to purchase personally owned and installed e-showers |
Part II: Budget for B2B Strategy
Since the whole marketing approach would be based on online portal utilization, the budget would most likely be directed to hosting the website and funding social media-support marketing. Remote workers who are to be assigned to create the videos as well as the articles would also be paid for. Approximately, the whole marketing would cost at least USD890 in six months. In consideration with the transaction with businesses, sending personal mails and sample products would be necessary to get their attention and trust on what the business offers. It could be approximated that such option would amount to at least USD 500-1000 all in all.
Part III: Business Case for Return of Investment
ACTIVITY | RETURN OF INVESTMENT |
Marketing through SEO articles | Increased traffic on the website |
Marketing through social media posts | Increased influence on target market |
Marketing on eco-appliance forums | Improved understanding of the product that could stir up interest among readers |
Sending out samples to prospected buyers | Increase trust and develop alliance with businesses which would result to long term profit options |
Part IV: Evaluation Matrix for B2B Strategy of E-Shower
The success of the B2B strategy accounted for in determining the way e-shower is accepted by the market would be dependent on how well the first try-out of the product would turn out to be. The businesses who agree to receive free samples of the product would be the base portfolio of how the product distribution of e-showers would fair in the industry later on. Once the reputation of the business is established, it is expected that e-shower buyers would be the ones themselves to refer prospected customers who would be open and interested in acquiring the product.
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