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E-Shower Market Positioning and Future Marks, Research Paper Example

Pages: 2

Words: 575

Research Paper

Part I: Timeline of Milestones

This timeline intends to create a workable form of developmental data on how the product e-shower would make it to the market thus making a mark on how the target buyers would respond to its introduction to the public.

Table of Milestones

Month Target Activity Expected Result
January 2016 launching of social media campaign Getting the attention of concerned target market
February 2016 Establishing of company website to accept orders from prospected clients who responded positively on the media campaigns launched Getting more individuals and/or institutions to recognize what the company has to offer
March 2016 Shipping of sample products to prospected buyers who contacted the company online Getting positive responses from the first try out of the products
April 2016 Establishing online transaction portals for buyers to connect with the company Increasing sales possibilities handled through online transactions
May 2016 Creation of mobile-enabled app for marketing and selling transactions online Improving marketing scope and increasing sales completed through mobile connections

Schedule of Marketing

Month Target Activity Expected Result
January –April 2016 Creating a continuous social media campaign through SEO articles, press releases posted on eco-appliance forums, creating podcasts and posting informative videos on youtube about the e-shower Get the attention of the public and increase their interest on what e-shower is for and what it has to offer
May 2016 Creating mobile-ready campaigns and marketing updates to be sent to target users Getting mobile-savvy individuals to take note of the product and possibly get them to purchase personally owned and installed e-showers

 Part II: Budget for B2B Strategy

Since the whole marketing approach would be based on online portal utilization, the budget would most likely be directed to hosting the website and funding social media-support marketing. Remote workers who are to be assigned to create the videos as well as the articles would also be paid for. Approximately, the whole marketing would cost at least USD890 in six months. In consideration with the transaction with businesses, sending personal mails and sample products would be necessary to get their attention and trust on what the business offers. It could be approximated that such option would amount to at least USD 500-1000 all in all.

Part III: Business Case for Return of Investment

ACTIVITY RETURN OF INVESTMENT
Marketing through SEO articles Increased traffic on the website
Marketing through social media posts Increased influence on target market
Marketing on eco-appliance forums Improved understanding of the product that could stir up interest among readers
Sending out samples to prospected buyers Increase trust and develop alliance with businesses which would result to long term profit options

 Part IV: Evaluation Matrix for B2B Strategy of E-Shower

The success of the B2B strategy accounted for in determining the way e-shower is accepted by the market would be dependent on how well the first try-out of the product would turn out to be. The businesses who agree to receive free samples of the product would be the base portfolio of how the product distribution of e-showers would fair in the industry later on. Once the reputation of the business is established, it is expected that e-shower buyers would be the ones themselves to refer prospected customers who would be open and interested in acquiring the product.

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