Effects of Ads on People and Children, Research Paper Example

According to the Food and Drug Administration (FDA) current research-based reports and publications, a number of anti-smoking campaign strategies are mostly targeting the teens in the society (Dennis 1).  These campaigns mainly aim at reducing the high smoking levels among the youths in the country. Furthermore, it is clear that these campaigns will cost around $600 million especially over the next five years. The funding and finance for these campaigns will come from the tobacco industry based on the 2009 tobacco smoking laws and policies (Dennis 2).

The main targets for these campaigns are teenagers including rural kids watching various tobacco advertising practices as well as other youths in the society.  The campaigns will also be done in partnership with top-flight advertisement industries in the country and will involve proper demographic research based on the target groups (Dennis 3).    These campaigns will ensure a tobacco free society through the application of various media based anti-smoking practices. The   campaigns will also promote tobacco health awareness risks by exposing various procedures that the tobacco industry has used in attracting youths to purchase and smoke tobacco (Dennis 4).

According to the federal trade commission recent research studies and reports, the tobacco industry is usually spending around $8 billion on tobacco advertisement and other tobacco smoking promotion activities per year in the United States. (Dennis 6).  A number of several reports also indicate that there are about 3,300 young smokers in the country, and around seven hundred to eight hundred of this population is addicted. This promotes premature deaths and health care complications among the majority of youths in the country.  In that sense, educating kids, children, and the youths in the society about tobacco health problems and risks is very imperative (Dennis 8).  Despite this, the previous government based anti-smoking campaigns have not been successful, and the government should devise the best strategies to prevent failures of the program. Furthermore, in early 2014 the center for disease control and prevention launched a campaign funded the anti-smoking system that was designed to prevent smoking among existing smokers in the country (Dennis 11).

This campaign will also focus primarily on potential smokers in the country such as Hispanics, African Americans, gays, lesbians as well as Asian Americans teens (Dennis 9).   The messages against tobacco smoking should also focus on all the categories of youths in various states in the country.  The campaigners should focus on the teenager’s interests and tastes and design posters that will attract their attention thus reduce the problem in the country. The FDA has contributed around $300 million towards the campaign and will focus mainly on the hard to reach teenagers in the country (Dennis 16).  Understanding various marketplace dynamics, youth cultures and behaviors will also be considered by the FDA in designing the ads. This will effectively reduce smoking rates among the teenagers in the society.

The use of youth peers campaign systems, radio advertisement and other television based anti-smoking strategies will also form the major campaign practices in this project.  The project will also involve the use of social media sites such as Face book, twitter as well as blogs and websites based educative campaigns about the health risks and consequences of smoking tobacco (Dennis 17).

The campaigns will also include educative policies about the dangers of second hand smoking health risks.  The tobacco industry usually involves various misleading tobacco advertisement practices and promotions, and the youths will be educated against such as policies.

Therefore, it is clear that these campaigns will have a positive effect on the youths and teenagers by reducing smoking rates, addiction, and tobacco health risks among them in the society.  Furthermore, a number of research reports and publications indicate that the majority of Americans usually quit smoking after anti-smoking campaigns (Dennis 15).   For example, around one point six million were reported to have quit smoking after the CDC anti-smoking campaigns featuring tobacco based health problems such as amputated limbs and throat cancer complications (Dennis 14).

Therefore, the application of creative and innovative anti-smoking ads and campaigns will effectively reduce smoking practices among the youths and teenagers in the country.

In addition, Pechman and Reibling research reports and studies done in the USA and Canada also reveals that certain anti-smoking campaign advertisement and promotions are more cost effective and have a positive effect in discouraging youth smoking than other types (Pechman, and Reibling 10).  For example, the use of content-based, consistency, and clear advertisement strategies usually provide best strategies for reducing smoking among the youths in various countries globally. Furthermore, other factors such as the age of the person involved in the campaigns and the depiction of the smoking behavior also determine the effectiveness of anti-smoking ads success in discouraging smoking among the youths (Pechman, and Reibling 15). In these studies, trained adults were involved in promoting anti-smoking campaigns.  Youth data collection involving around one thousand one hundred and twenty-eight participants was conducted.  The results of the studies indicated that behavioral consistency, the use of youth spokesperson and the provision of efficacious content are effectively in promoting anti-smoking practices among the youths in the society (Pechman, and Reibling 16).   In that sense, the results and findings of these studies can be used in reducing high smoking rates in the United States especially among the youths and teenagers.

It is also clear that anti-smoking ads are usually more effective in discouraging adult smoking habits than in discouraging teenage smokers. According Diekmeyer Peter studies and reports, the number of college students has increased over the past years (Diekmeyer 1).  Therefore, the application of ads is not imperative in reducing smoking rates among the youths in the society. However, proper anti-smoking campaigns should focus on youth cultures, lifestyle as well as youth music and fashion (Diekmeyer 4). For example, teenagers spend a lot of time on television based, and other social media systems and anti-smoking campaigns should involve the use of such Medias. Recent research studies also indicate that the majority of smokers are from low socio-economic backgrounds, have low education levels and low self-esteem (Diekmeyer 5). In that sense, understanding the characteristics of youth smokers is imperative in developing anti-smoking campaign targeting the youths in the society.

According to Grube Joel studies and reports based on the effects of alcohol advertisement on the youth, it is evident that teenagers who heavily drink alcohol have various unique beliefs such as drinking alcohol is relaxing (Grube 31). Grube also argued that the advertisement has no effect on youth alcohol drinking habits (Grube 22). However, factors such as parental behaviors, peer drinking behaviors as well as the socio-economic status may contribute to youth alcohol drinking habits (Grube 32). The studies concluded that alcohol advertisement increased youth knowledge of various beer brands and may promote drinking of children later in life.  It also causes alcohol awareness; positive alcohol beliefs and alcohol based knowledge thus should not focus on the youths and children in the society (Grube 61). This is because it makes children to have high curiosity about finding out more about the effects of drinking alcohol.

Banning of Certain Ads

There are various kinds of ads that should be banned in the interest of health, morality and annoyance that they cause to the society especially for children, teens and young adults. For example, ads dealing with the alcohol advertisement, cigarettes advertisement as well as other prescription meds among many other types of ads. Furthermore, according to the FDA recent research based studies and reports, cigarettes ads mostly promoting smoking among various teens in the society (Dennis 8). This is mainly because when children and young adults are exposed to cigarette ads they developed curiosity towards understanding how people feel when they smoke cigarettes. Furthermore, rural kids and teens mostly come to know about cigarette smoking mainly through tobacco advertisement practices. In that sense, it is important that ads dealing with cigarette smoking be banned completely in the society in order to reduce teen’s high smoking rates.

Based on my opinion and viewpoints, I believe that banning of cigarette and tobacco advertisement practices in various media groups in the society will effectively control teenagers and young adult cigarette smoking. In addition, most tobacco industries usually use reversed psychological methods in order to target the youths and young adults in the society thus banning tobacco advertisement practices will reduce teenagers and young adult smoking activities in the society. This will also reduce tobacco promotional business operation of tobacco based global firms that usually target young adults and teenagers in various regions globally. I am also fully supporting banning of tobacco advertisement activities in the society since according to the recent research based studies it is clear that there are more than three thousand three hundred young smokers in the United States. Out of all this population, around seven hundred are addicted.

Therefore, banning of tobacco and cigarettes advertisement activities in the society will reduce high health care risks and complications such as premature deaths among the youths in the country. However, it is important that the banning of tobacco ads in the society be based on careful research based studies and reports (Pechman, and Reibling 11). This is because tobacco industries contribute a lot of revenue and social welfare in the society and banning it completely may reduce economic development and growth of the country.  The major tobacco ads that should be banned include radio advertisement, social media ads as well as other television based advertisement practices. It is also vital that in the process of banning smoking ads, the government should promote educative anti-smoking campaigns in order to increase teenagers awareness about some of the health risks and complications associated with tobacco smoking. Despite this, I fully believed that banning of tobacco and cigarettes ads will reduce and control the high smoking rates among various teenagers and young adults in the society.

In addition, banning of cigarette ads will also reduce and control immorality and bad social behaviors of teenagers in the society. This is because a number of research-based reports and publications indicate that teenagers and young adults who involve in smoking usually have bad social behaviors (Diekmeyer 8).

I also believed that alcohol advertisement on various advertisement platforms including social media, radio and television should be banned in the society. This is because alcohol ads usually portray drinkers as the best individuals in the society. This usually encourages young adults and teenagers to involve in alcohol drinking. Furthermore, there are certain types of alcohol advertisements such as “Guinness for Greatness” that usually motivate young adults and youths to start drinking alcohol at an early age.

There are also various alcohol ads that are usually associated with various celebrities such as sportsmen in the society. I believed that such alcohol ads are confusing to the youths and teenagers in the society thus should be banned.  In addition, there are also various alcohol advertisement practices that usually depict drinking of alcohol as a relaxing activity. These ads mostly encourage youths to drink alcohol and later involve in various bad social activities in the society.  There are a number of health care risks and complications such as causing of lung cancer, heart attack as well as liver cirrhosis and high blood pressure (Grube 42).  In most cases, tobacco advertisement business activities do not include these negative effects of alcohol but mainly focus on the positive effects of alcohol. Therefore, I believe and fully support the banning of alcohol advertisement business operations in the society.

Furthermore, it is also clear that alcohol advertisement practices form some of the knowledge platforms that youths and young adults get to understand more about various alcohol brands in the market (Grube 55). This usually causes teenagers and young adult’s awareness of various alcohol brands in the society. As a result, the majority of teenagers and children are usually tempted to taste various brands of alcohol. In the process, some teenagers usually become alcohol addict and adopt bad social behaviors in the society.

Moreover, others also developed various health care complications and problems based on their regular alcohol drinking habits. Therefore, based on my opinion and perspective I believed that alcohol advertisement should be banned in the society. This will reduce high alcohol drinking habits among the youths and young children in the society. The majority of children in the society mostly learns and hears about alcohol for the first time through advertisement platforms. Therefore, banning of alcohol advertisement will control high alcohol drinking habits in the society to a large extent. In most cases, children usually have a lot of curiosities to know how alcohol tastes and how it make one feel based on the advertisement that they see on television. In that sense, banning of alcohol ads will effectively reduce high alcohol drinking rates in the society, control bad social behaviors of youths and also reduce health care complications and problems that are mostly associated with alcohol drinking habits.

Works Cited

Diekmeyer, Peter. “Anti-Smoking Ads More Effective with Adults than With Target-Teens”. 1-10

Dennis, Brady. “FDA’s Anti-Smoking Campaigns to Target Teens”. (2013): 1-5

Grube, Joel W. “Studies on the Effects of Alcohol Advertisement: Content and Effects on Children and Adolescents”. (1993): 11-61.

Pechman, Cornelia and Reibling, Ellen. “Anti-smoking Advertisement Campaigns Targeting Youths: Case Studies from USA and Canada”. (2000): 10-57.

Websites

http://www.lexisnexis.com.www.libproxy.wvu.edu/hottopics/lnacademic/?verb=sr&csi=8355&sr=HLEAD(Anti-smoking%20ads%20more%20effective%20with%20adults%20than%20with%20target-%20teens)%20and%20date%20is%202000

http://ad4tq3gq5x.search.serialssolutions.com/?ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info:sid/summon.serialssolutions.com&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Alcohol+portrayals+and+alcohol+advertising+on+television&rft.jtitle=Alcohol+Health+%26+Research+World&rft.au=Grube%2C+Joel+W&rft.date=1993-01-01&rft.pub=U.S.+Government+Printing+Office&rft.issn=0090-838X&rft.volume=17&rft.issue=1&rft.spage=61&rft.externalDBID=n%2Fa&rft.externalDocID=14505323&paramdict=en-US

http://www.washingtonpost.com/national/health-science/fdas-anti-smoking-campaign-to-target-teens/2013/12/09/5b24030a-4d73-11e3-be6b-d3d28122e6d4_story.html

http://tobaccocontrol.bmj.com/content/9/suppl_2/ii18.abstract