Fashion Design and Business Management, Essay Example

My aspirations are to pursue a course in fashion design and business management that will facilitate achievements of my goals in being a successful fashion designer and business manager. My intellectual curiosity, qualifications, dedication as well as interests in furthering my skills in fashion design and business management offers me a good opportunity to pursue this career (Steele, 2000).

I have always been a fun of singing dancing taking pictures and cooking since I was two years old. I remember that freezing cold winter of 2005, when my parents decided to set up their own business on selling fashionable cloths and that was also the moment when my 100% of happiness end.

My parents were very busy due to their abroad business which expanded from Madrid to everywhere of Spain, China and Brazil, so they had little time for me and my little brother. Fortunately, I have been grown being a daughter, sister and mom at the same time because I know that taking care of my brother is my biggest responsibility. Moreover, the little time that my parents have spent on us, we have been flying to many countries to learn about how their business works and to get in touch with the clients has become the reason why I would like to be a real business woman as my mom, selling fashionable cloths.

Since the age of 12, for as long as I can remember, I started to be really interested on everyday’s fashion while others see the engineering, lawyer or doctor. Furthermore, my aspirations came from my mother and my intellectual curiosity and dedication have became one of my biggest goal that I want to achieve. That was the year when my mother named me as her little secretary. I wish to find my skills in fashion design and business management through familiarizing with visual merchandizing and store management. Actually, I would like to call my brand as AE15 and make all the people around the world be familiar with this name as they currently do with Prada or Louis Vuitton (Steele, 2005).

Consequently, having explored the success factors at Zara fashions stores, I got a better understanding of the world market in relation to fashion merchandize which is also a crucial success factor in this field. I also appreciate embracing diversification together with vertical integrations as the predominant strategy in the achievement of growth as has been implemented at Zara business. This specifically focuses on dressmaking designs, manufacturing, distributions as well as retailing of clothes as fast as possible since the appearance of the original design in the catwalks. Just like in Zara fashion stores, I want to enhance my skills in developing the formula for the contemporary chains and getting the on-trend fashions in the stores with speed while at the same time considering the quality standards as well as pricing so as to be ahead of the competitors. I am certainly sure that my dream is becoming as good entrepreneur as Zara owner do (Stephania, 2010).

Works cited

Stephania Lara,   “Mass market broached by high-end fashion”. The Prospector. College Media Network, 2010.

Steele, Valerie, Fifty years of fashion: new look to now, New Haven: Yale University Press, 2000.

Steele, Valerie, Encyclopedia of clothing and fashion, Detroit: Thomson Gale, 2005.