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Future of Glass Technology, Marketing Plan Example

Pages: 2

Words: 657

Marketing Plan

Background of Product Innovation and Development

Glass technology is taking on a different trend that basically gives a distinct form of new innovation that makes communication and entertainment more considerably interesting and functional. As for the industry of modern innovation, it could be understood that glass technology does create a more defined indication of how glass would be used by consumers in the future. The development of technologies using glass today gives a distinct vision of what the future holds for this particular innovation. Going towards extensive development, glass technology hopes to make modern human living more functional and highly satisfying. Constructing innovative designs for modern communication procedures have been one of the primary concerns of glass technology developers at present; it is expected that in the near future, glass technology would take a whole new control of industry giving consumers a whole new experience in relation to technological advancements related to innovative glass use.

Consumer Response Data Presentation

How would consumers respond to these transformations of glass use? Relatively, it could be observed that right now, the world is already up for the constant determination of how glass use is embraced as a form of modernized distinction of innovative communication and entertainment. Touch-screen gadgets are already giving the community a more defined indication of the real feel of this particular form of invention. Consumers are observed to have accepted this transformation openly that even older generations are jumping into the trend, aiming to become more involved in the new age procedures of communicating with their loved ones as they see both the functionality and the practicality of the said option of connecting with others beyond the distance.

Basing from this graph, it could be realized that there is a reason of pattern for development that each product takes into account based on consumer behavior.

This is also the reason why some others are more than open in accepting new appliances that are touch-screen integrated; making it easier for them to become more effective in the way they live their lives while they embrace the ease of luxury that such options of technological developments are providing them with.

Product Features: Brand Positioning and Marketing

Modern glass technology products feature both functionality and sleek design. Expectation spur out possibilities that are able to become more effective in determining the role that touch-screen glasses are able to take into account especially in serving the needs of modern technological innovations. Brand positioning would then be taken into a higher sense of distinction for this product through redefining its role in the industries where they would be used to produce items that are designed to make modern human living more practical and chores easier and more enjoyable to complete. Creating a recognizable reputation for the product is what makes marketing this particular product more effective in getting the attention of the market thus catching their interest in embracing this particular innovation. Following the theory of consumer decision making process, the features to be used as an inviting factor for the marketing strategy to be used for this product ought to follow a certain pattern of determining how the public recognizes the essentiality of such product for use and practical application.

Pricing Strategy

The price of the product itself ought to follow a more defined indication on how the item itself would be appealed to by the target market. Considerably, the capacity of the market to accept the product and practically purchase it should be measured accordingly and should be used to determine the production procedures and the rate of production-yield that the company would want to push forward in order to respond to the demand of the market [as defined by the primary surveys that have been primarily completed by the business].

Works Cited

Journals Ranked by Impact: Business”. 2013 Journal Citation Reports. Web of Science (Social Sciences ed.) (Thomson Reuters). 2014.

Theories of Marketing. http://www.professionalacademy.com/cim-marketing-courses/marketing-theories. (Retrieved on November 26, 2015).

Linn, E. General Theory of Marketing. http://www.metamanagement.se/linn_gtm_08.pdf. (Retrieved on November 26, 2015).

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