Sensodyne is one of the best toothpastes that are used worldwide. The advert for Sensodyne toothpaste normally airs on the TV nearly every break between a channel program. In the Sensodyne advert, there is normally a tooth that is displayed on the screen as unhealthy and painful. Then there is always an active ingredient emanating from the past to the teeth hence causing it to glitter and shine (Kirsh 102). The advert also portrays the capability of this paste to heal various tooth diseases and infections. In the same advert, there is a person, probably a dental specialist narrating the various dangers of unhealthy teeth and how Sensodyne helps in overcoming search. Children are normally faced with many oral infections, and making them know the health hazards of unhealthy teeth can help them grow up with good habits.
The objective of this proposal is to invent a way through which this advert can help children develop a positive perception towards dental hygiene. The Sensodyne advert not only has the element of toothpaste but also has various elements, which can be combined together to bring impacts in the life of a child. Children, right from infancy normally develop with a strong knowledge of the things that they see in their environment (Howard 98). The important elements from this advert can make children learn a lot especially in terms of health. This proposal will enlighten on various basic issues featured in the advert and the manner in which they can be used to promote the child’s development. Poor dental Health is very dangerous in the society, and can contribute to the high rate of deaths by causing infections. Creating awareness about various health conditions to children from early ages can result in great benefits.
Children at various ages learn differently, there is an age group that will simply master whatever is taught without necessarily knowing the meaning. Such age falls within 3 to 5 years old. The benefit of this advertisement majorly targets children who are school going and can read. This is the age of 5 or 6 and above. Such children can read and get the basic concepts that are portrayed in the advert. This advert normally runs when other programs go for commercial breaks. Sine it is normally aired every time, it will effectively attract the attention of children of various ages. For instance, the young children of between 3 and 4 years old who watch cartoons will often see this advert and learn from it. Also, the children above six years who like watching programs like wrestling or other educating series will often encounter this advert.
One of the basic things that this advert features is the importance of dental hygiene. Right from the beginning of the advert, teeth are portrayed as very important and sensitive parts of the body. They need regular care and checkups (Kirsh 263). This element of the advert can be used to sensitize the child on why his / her tooth needs to be clean. An aspect that should be added to this advert to make it more effective is the magnitude of health consequences that arise due to these tooth problems. A child of 6 years old will learn the importance of this and grow up knowing that improper care of teeth can lead to very grave consequences.
Another aspect of this advert that can be used beneficially is the tooth diagram and the active ingredients from the paste. A child can grow up knowing how the structure of the tooth looks; this is important for educative purposes and can help a child grasp this concept pretty fast in class. When topic related to dental hygiene or science is being taught, the student that has been following this advert can greatly benefit. This, in turn, will lead to high performance in class; of course this only applies to kids that are above seven years, since they can read and write. This is the group that knows exactly how it feels to have tooth problem.
In the advertisement for this toothpaste, there is the element of tooth sensitivity that is portrayed. It indicates that teeth is very sensitive and can be very painful if no cared for in the correct manner. This aspect is cautious in nature in that it shows the nature of pain that one can go through in cases of poor dental hygiene (Brook 73). Therefore, it creates fear in the mind of the child making them cautious about their tooth. This kind of fear is very important and can help a child grow up responsible knowing the right step to take always. Such a child will grow up knowing the need for having healthy teeth. Similarly, they will be aware of the dangers associated with unhealthy teeth.
In this advert, there is normally a dental doctor who is explaining the importance of having healthy teeth. This doctor symbolizes a great personality. Children normally grow up having their role models in mind, therefore, seeing the doctor continually advertising on the media makes them burn with passions about pursuing such careers. This form of inspiration comes naturally and can lead into achieving greatness in terms of professionalism and academics. A child can decide to work hard and chase his dreams due to motivation of this nature; this will help reduce the too much coaxing that parents may use to encourage them to work hard.
Consequently this advert majors around eating healthy foods. Healthy foods in this context mean foods that can cause harm and damage to the teeth. Such foods include sugary foods like sweets, snacks, certain cakes among others things. A child will grow up knowing that these foods are health hazards and can lead to extremely poor health conditions. A child that develops this knowledge at seven years will know the right foods to consume. This will not only help them fight teeth infections but will help them in their overall body health. Stressing the change of diet can really impact these children positively.
The message that is encouraging people to brush daily can help inculcate good habits in children. A child of 10 years can grow up having the mentality that it is a must to brush teeth daily, this will in turn help a great deal in improving dental health (Connolly 28). Such a child will always keep away from these deadly infections due to the preventive measure of brushing teeth daily. Similarly, such a child may go ahead and even inform their fellow friends about the health hazards that face people who do not frequently brush their teeth. Since it is aired daily and the children view it on a daily basis, there is the direct impact that it causes on these children. In many cases, the children may persuade their parents to buy them this toothpaste to help them out.
Finally, this advert can be used to make children knowledgably about the current issues. This comes from the moment when the advert begins ,and the dentist informs people about the statistics and research that has been carried out on people affected by dental problems. This creates an alarm in the mind of these children on how severe the effects are. As a result, they feel the urge to maintain their teeth. Also, the children will grow up knowing what the best toothpaste is and its health benefits to them.
Combining the above elements can help in coming up with an effective means of impacting good health habits in a child. Dental health is very important, and children need such knowledge to succeed in life (Connolly 120). A child who views this advert all the times can learn a lot of things which later on can impact their lives. Having a perception of maintaining proper hygiene is very important and can be useful from childhood. This is a character that they will live with till their adulthood, and they will let others know the same.
The effectiveness of this advertisement can be fully achieved if parents help in explaining them to their children. Children trust parents, and therefore, their words of counsel will come with a lot of meaning. In this regard, parents must actively take charge of educating their children about the various aspects of health hygiene and why they have to maintain it in their daily lives.
Brook, Davids. American Dental Education Association ADEA : [home page]. Washington, DC: American Dental Education Association, 2013. Print.
Connolly, Sean. Advertisements: how to interpret what we see, read and hear. London: Franklin Watts, 2009. Print.
Howard, Charles. Research and its impact on dental education proceedings 37th annual meeting of the Association for Dental Education in Europe.. Millerton,: Wiley, 2012. Print.
Kirsh, Steven J.. Media and youth a developmental perspective. Chichester, U.K.: Wiley-Blackwell, 2010. Print.