HIRE A WRITER!
Paper Types
Disciplines

Humor as a Force in Advertising, Essay Example

Pages: 1

Words: 241

Essay

Advertisers in America use many different approaches to sell their products to the public. In fact, in some cases, it may be accurately stated that companies care more about the advertising of their products than the quality of the products themselves. Therefore, the persuasive techniques that have evolved over the years in advertising are very sophisticated, although there continues to be arguments among experts as to how powerful advertisements actually are in practice. Many people are probably unaware of the fact that advertisers use a range of emotions, including fear, excitement, hope, nostalgia, and humor to create a response in the viewer. In regard to the use of humor, a significant amount of the comedy that is injected into advertisements has to do with cultural norms and ideas of cultural “belonging.” Due to this aspect of advertisements, the issue of self-identity becomes very important when looking at the message that humorous advertisements actually communicate. The way that many advertisements use humor is to show a person who is “outside” of the cultural norm because they are too fat, or too shy, or have pimples, or are fatigued, etc and then show how the product that is advertised turns that person’s life around. In other words, ads use humor to reinforce cultural norms and conformity by associating self acceptance and cultural acceptance with products. The bottom line of all ads is to show that consumerism is, itself, the foundation of American culture.

Time is precious

Time is precious

don’t waste it!

Get instant essay
writing help!
Get instant essay writing help!
Plagiarism-free guarantee

Plagiarism-free
guarantee

Privacy guarantee

Privacy
guarantee

Secure checkout

Secure
checkout

Money back guarantee

Money back
guarantee

Related Essay Samples & Examples

Protections of the Fifth Amendment, Essay Example

The Fifth Amendment in the U.S. Constitution awards several different rights to individuals within the area of due process and judicial consideration.  First of all, [...]

Pages: 1

Words: 241

Essay

Fourth Amendment Rights, Essay Example

The Fourth Amendment in the U.S. Constitution awards citizens with rights of property and privacy.  This amendment directly covers the topic of search, seizure and [...]

Pages: 1

Words: 241

Essay

The Universal Declaration of Human Rights, Essay Example

According to the Declaration of Independence and the United States Constitution, Thomas Jefferson expressed reasons of alleged abuses detailed in both documents which gave rise [...]

Pages: 1

Words: 839

Essay

Civil Rights vs Terrorisms, Essay Example

Abstract Since the tragedy of September 11, U.S. Congress has initiated legislation to combat terrorism. In 2006 the United States President gave orders to military [...]

Pages: 1

Words: 1339

Essay

Checks and Balances in Health Care Reform, Essay Example

The first three articles of the United States Constitution effectively discuss the powers of the legislative, executive and judicial branches of government.  A critical component [...]

Pages: 1

Words: 923

Essay

Racial Profiling Does Not Exist, Essay Example

There is a severe problem within the law enforcement in the today’s society. A number of us are afraid of making the arrests and apply [...]

Pages: 1

Words: 589

Essay

Protections of the Fifth Amendment, Essay Example

The Fifth Amendment in the U.S. Constitution awards several different rights to individuals within the area of due process and judicial consideration.  First of all, [...]

Pages: 1

Words: 241

Essay

Fourth Amendment Rights, Essay Example

The Fourth Amendment in the U.S. Constitution awards citizens with rights of property and privacy.  This amendment directly covers the topic of search, seizure and [...]

Pages: 1

Words: 241

Essay

The Universal Declaration of Human Rights, Essay Example

According to the Declaration of Independence and the United States Constitution, Thomas Jefferson expressed reasons of alleged abuses detailed in both documents which gave rise [...]

Pages: 1

Words: 839

Essay

Civil Rights vs Terrorisms, Essay Example

Abstract Since the tragedy of September 11, U.S. Congress has initiated legislation to combat terrorism. In 2006 the United States President gave orders to military [...]

Pages: 1

Words: 1339

Essay

Checks and Balances in Health Care Reform, Essay Example

The first three articles of the United States Constitution effectively discuss the powers of the legislative, executive and judicial branches of government.  A critical component [...]

Pages: 1

Words: 923

Essay

Racial Profiling Does Not Exist, Essay Example

There is a severe problem within the law enforcement in the today’s society. A number of us are afraid of making the arrests and apply [...]

Pages: 1

Words: 589

Essay