Back to School Offer

Get 20% of Your First Order amount back in Reward Credits!

Get 20% of Your First Orderback in Rewards

All papers examples
Get a Free E-Book! ($50 Value)
HIRE A WRITER!
Paper Types
Disciplines
Get a Free E-Book! ($50 Value)

International Public Relations, Essay Example

Pages: 1

Words: 325

Essay

The use of internet and social media to engage in international public relations carry both benefits as well as risks. One of the obvious benefits is cost savings because historically, many company had to hire external PR agencies but now social media has given companies more control over their PR activities. Another benefit is higher speed and response rate (Swallow) because social media has been embraced by private and professional users all over the world. Another benefit of using internet and social media for international public relations is wider reach. Digital press releases do not only reach intended audience but also accessed by others through links on influential websites and blogs (Smith). As a result, the overall return on cost is higher than traditional press releases. Another benefit is that internet and social media enable companies to quantitatively measure the impact of their international public relations activities which is not possible or quite expensive in case of traditional public relations channels.

One of the risks in using internet for international public relations is language issue. Internet enables companies to improve the efficiency of their international public relations activities but it has also resulted in some loss of control. One great example is IKEA whose pillow product’s Swedish name translates as “cuddle rape” into English. One of the customer posted the translated name on Reddit (Malm), resulting in negative publicity for the company. Another risk of using internet and social media for international public relations is that mistakes are often very difficult to reverse as well as costly because information is disseminated over the internet at a rapid pace.

Works Cited

Malm, Sara. ‘Cuddle Rape’? IKEA left red-faced after online translator gives one of its pillows a rather unfortunate name. 15 April 2013. 16 July 2013 <http://www.dailymail.co.uk/news/article-2309630/Cuddle-Rape-IKEA-left-red-faced-online-translator-gives-pillow-unfortunate-name.html>.

Smith, Craig. 3 Important Benefits of Digital Public Relations (Infographic). 14 November 2012. 16 July 2013 <http://socialmediatoday.com/index.php?q=craigpsmith/997891/3-important-benefits-digital-public-relations-infographic>.

Swallow, Erica. The Future of Public Relations and Social Media. 16 August 2010. 16 July 2013 <http://mashable.com/2010/08/16/pr-social-media-future/>.

Time is precious

Time is precious

don’t waste it!

Get instant essay
writing help!
Get instant essay writing help!
Plagiarism-free guarantee

Plagiarism-free
guarantee

Privacy guarantee

Privacy
guarantee

Secure checkout

Secure
checkout

Money back guarantee

Money back
guarantee

Related Essay Samples & Examples

Emerging Concepts in Therapies for Autism Spectrum Disorder, Essay Example

Autism spectrum disorder, abbreviated as ASD, is a neuro-developmental disorder caused by brain differences. ASD is characterized by chronic difficulties in social communication that causes [...]

Pages: 3

Words: 949

Essay

Alice’s Adventures in Wonderland, Essay Example

As an episodic novel, Carroll’s book offers more insight into the characters and situations they encounter than it does into the story. The events of [...]

Pages: 5

Words: 1412

Essay

Building Leaders Up, Essay Example

Leadership Definition Leadership refers to the ability of an individual to influence, motivate, and guide other individuals or groups to achieve common goals. Leaders typically [...]

Pages: 9

Words: 2441

Essay

Relationship Conflict, Essay Example

Conflict is a natural and inevitable part of any relationship. It arises when two or more people have different goals, needs, or perceptions. The most [...]

Pages: 6

Words: 1621

Essay

Aristotle’s Concepts of Catharsis and Tragic Pleasure, Essay Example

Aristotle indicates in the first passage that producing a cathartic effect is a crucial element when it comes to constructing a tragedy. In the second [...]

Pages: 1

Words: 280

Essay

African – American History: Black American Cinema, Essay Example

Black American Cinema is about criticism of films produced by black Americans. This is the first inclusive collection of African American cinema critiques. From the [...]

Pages: 4

Words: 1012

Essay

Emerging Concepts in Therapies for Autism Spectrum Disorder, Essay Example

Autism spectrum disorder, abbreviated as ASD, is a neuro-developmental disorder caused by brain differences. ASD is characterized by chronic difficulties in social communication that causes [...]

Pages: 3

Words: 949

Essay

Alice’s Adventures in Wonderland, Essay Example

As an episodic novel, Carroll’s book offers more insight into the characters and situations they encounter than it does into the story. The events of [...]

Pages: 5

Words: 1412

Essay

Building Leaders Up, Essay Example

Leadership Definition Leadership refers to the ability of an individual to influence, motivate, and guide other individuals or groups to achieve common goals. Leaders typically [...]

Pages: 9

Words: 2441

Essay

Relationship Conflict, Essay Example

Conflict is a natural and inevitable part of any relationship. It arises when two or more people have different goals, needs, or perceptions. The most [...]

Pages: 6

Words: 1621

Essay

Aristotle’s Concepts of Catharsis and Tragic Pleasure, Essay Example

Aristotle indicates in the first passage that producing a cathartic effect is a crucial element when it comes to constructing a tragedy. In the second [...]

Pages: 1

Words: 280

Essay

African – American History: Black American Cinema, Essay Example

Black American Cinema is about criticism of films produced by black Americans. This is the first inclusive collection of African American cinema critiques. From the [...]

Pages: 4

Words: 1012

Essay

Get a Free E-Book ($50 in value)

Get a Free E-Book

How To Write The Best Essay Ever!

How To Write The Best Essay Ever!