Get a Free E-Book! ($50 Value)
HIRE A WRITER!
Paper Types
Disciplines
Get a Free E-Book! ($50 Value)

International Public Relations, Essay Example

Pages: 1

Words: 325

Essay

The use of internet and social media to engage in international public relations carry both benefits as well as risks. One of the obvious benefits is cost savings because historically, many company had to hire external PR agencies but now social media has given companies more control over their PR activities. Another benefit is higher speed and response rate (Swallow) because social media has been embraced by private and professional users all over the world. Another benefit of  using internet and social media for international public relations is wider reach. Digital press releases do not only reach intended audience but also accessed by others through links on influential websites and blogs (Smith). As a result, the overall return on cost is higher than traditional press releases. Another benefit is that internet and social media enable companies to quantitatively measure the impact of their international public relations activities which is not possible or quite expensive in case of traditional public relations channels.

One of the risks in using internet for international public relations is language issue. Internet enables companies to improve the efficiency of their international public relations activities but it has also resulted in some loss of control. One great example is IKEA whose pillow product’s Swedish name translates as “cuddle rape” into English. One of the customer posted the translated name on Reddit (Malm), resulting in negative publicity for the company. Another risk of using internet and social media for international public relations is that mistakes are often very difficult to reverse as well as costly because information is disseminated over the internet at a rapid pace.

Works Cited

Malm, Sara. ‘Cuddle Rape’? IKEA left red-faced after online translator gives one of its pillows a rather unfortunate name. 15 April 2013. 16 July 2013 <http://www.dailymail.co.uk/news/article-2309630/Cuddle-Rape-IKEA-left-red-faced-online-translator-gives-pillow-unfortunate-name.html>.

Smith, Craig. 3 Important Benefits of Digital Public Relations (Infographic). 14 November 2012. 16 July 2013 <http://socialmediatoday.com/index.php?q=craigpsmith/997891/3-important-benefits-digital-public-relations-infographic>.

Swallow, Erica. The Future of Public Relations and Social Media. 16 August 2010. 16 July 2013 <http://mashable.com/2010/08/16/pr-social-media-future/>.

Time is precious

Time is precious

don’t waste it!

Get instant essay
writing help!
Get instant essay writing help!
Plagiarism-free guarantee

Plagiarism-free
guarantee

Privacy guarantee

Privacy
guarantee

Secure checkout

Secure
checkout

Money back guarantee

Money back
guarantee

Related Essay Samples & Examples

New Approaches to Security and Availability for Cloud Data, Essay Example

In this article the authors provide an overview of how cloud services work, identify several of the key barriers to implementation, and discuss the issue [...]

Pages: 1

Words: 314

Essay

The Plot of Blood Diamond, Essay Example

Blood Diamond Summary The plot of Blood Diamond is set in Africa during the Sierra Leone Civil War. Although at the surface, the conflict appears [...]

Pages: 1

Words: 1114

Essay

He Community Where I Live, Essay Example

The community in which I live can be described as a sizable place where everyone knows one another, and communicates daily. It is a place [...]

Pages: 1

Words: 291

Essay

Integrated Learning & Adult Learning, Essay Example

Understanding integrated/ adult learning and its relationship to being successful in meeting the requirements of my capstone class is essential. For example, as it relates [...]

Pages: 1

Words: 265

Essay

Hills Like White Elephants, Essay Example

According to Robert Schales and Walton Litz, an epiphany can be defined as a “showing forth” (in the Greek language) or some type of revelation. [...]

Pages: 1

Words: 313

Essay

Initial Preparation Standard 1, Essay Example

CEC Initial Preparation Standard 1: Learner Development and Individual Learning Differences It makes sense that in an era when differentiated instruction is understood to be [...]

Pages: 1

Words: 2093

Essay

New Approaches to Security and Availability for Cloud Data, Essay Example

In this article the authors provide an overview of how cloud services work, identify several of the key barriers to implementation, and discuss the issue [...]

Pages: 1

Words: 314

Essay

The Plot of Blood Diamond, Essay Example

Blood Diamond Summary The plot of Blood Diamond is set in Africa during the Sierra Leone Civil War. Although at the surface, the conflict appears [...]

Pages: 1

Words: 1114

Essay

He Community Where I Live, Essay Example

The community in which I live can be described as a sizable place where everyone knows one another, and communicates daily. It is a place [...]

Pages: 1

Words: 291

Essay

Integrated Learning & Adult Learning, Essay Example

Understanding integrated/ adult learning and its relationship to being successful in meeting the requirements of my capstone class is essential. For example, as it relates [...]

Pages: 1

Words: 265

Essay

Hills Like White Elephants, Essay Example

According to Robert Schales and Walton Litz, an epiphany can be defined as a “showing forth” (in the Greek language) or some type of revelation. [...]

Pages: 1

Words: 313

Essay

Initial Preparation Standard 1, Essay Example

CEC Initial Preparation Standard 1: Learner Development and Individual Learning Differences It makes sense that in an era when differentiated instruction is understood to be [...]

Pages: 1

Words: 2093

Essay

Get a Free E-Book ($50 in value)

Get a Free E-Book

How To Write The Best Essay Ever!

How To Write The Best Essay Ever!