Internet Optimization, Business Plan Example

Abstract

The purpose of the business plan is to raise capital for the investment of the internet business. Page pricing, market demographic trafficking and keeping track of the flow of users is key to promoting the business plan. You must effectively communicate the objective of your business plan by describing the product with reference to the particular marketed industry. Next you should identify your competitors and describe in full detail your product features. Full research should be conducted into your competitor’s products and base. Research and Development is required to determine how much it will cost to implement your plan. Finally keep in mind an organized timeline to implement your plan.

Objective

“The goal of any internet business is to monopolize on targeted traffic and monetize the traffic by means of on page and off page optimization by the use of videos, images and constantly updating blogs.” (Wilson, 2009). My internet business will be built by optimizing advertising on Google.com and Ask.com.

Stage 1 – Infancy

Business Plan: Entertainment Consultant Firm

Domain Name: I-land sound

Competitor research: It is essential to realize the keywords the competitors are using so that our website can used more essential keywords to promote heightened exposure to our site when a customer types keywords searching for a business. It is further important to research other entertainment consultant firms and decipher what videos, images and blogs they are using to promote traffic to their area. It should be determined which areas of marketing are useful and which areas are not so useful. This can be determined by getting useful insight by internet marketing firms and internet engineers or website developers.
Keyword Research: google.com holds a larger number of keyword searches than any other search engine on the internet. Relevancy of keywords is essential to tagging our website on the internet and prevents our website from being buried beneath other sites. Understanding the rank of keywords is essential to promoting the content the potential customers are searching for.

Competitor’s Keywords:

• consulting
• media consulting
• broadband consulting
• publicists
• media coach
• media internet marketing

My Keywords:

• entertainment consulting
• internet entertainment
• entertainment marketing
• private entertainment advertising
• consulting firms
• internet consulting firms

Proposed Monthly Expenditures on Keywords:

1000-1500.00 USD

Stage 2 – Development & Implementation

Design: Search engine optimization will be a priority from ground up such as creating an XHTML site. The entire website will be unique and contain unique keywords specific to the site. “Make sure all links are placed with the correct anchor text and destination in place.” (Wilson, 2009).  Make sure every piece of information is tested for relevancy as particular to the website.

Features (such as shopping Cart or blog): Features will directly apply to the service or product offered with relation to the marketing scheme.

Preferred web hosting company: Blue Host

Email Accounts: [email protected], [email protected]

Stage 3 – Traffic Driving

Email Marketing and Communication: Site will be directed to all major search engines such as google.com and ask.com.

Blogs & User Forums: YouTube.com will be the video provider for the site.

Advertising & Promotion: Advertising and promotion will be conducted on various social networks such as facebook.com, digg.com, stumbleupon.com, etc.

Search Engine Optimization: Search engine optimization will be conducted through Google directory listings and forum postings.

Stage 4 – Ongoing Maintenance

Back Links: Back links can make or break the successful promotion of your online business. High-ranking keywords are the aim for every successful online business. Backlinkservice.com is a professional service company that is experienced to handle this operation for your business. The purpose of this site is to submit your site to all major search engines within a short period of time to ensure your business is marketed in a short period of time.

Web Stats & Tracking: One way link tracking will be conducted by the on-site administrator or computer engineer/web engineer.

Customer Service & Surveys: There will be a feedback section on the website for open communicate from customers to the website. Feedback will be tracked daily basis and monthly reports will be generated to track progress.

Conclusion

There are many ways you can effectively promote your internet website. Some of the effective guidelines to follow are to choose an effective keyword title, write a descriptive META tag, include key words in your headers, position your keywords in the first paragraph of your text and use keywords in any hyperlinks you may use in your advertisement. All of these suggestions help to emphasize your site to customers when they type into the search engines and help to identify your site. Make sure the quality of your webpage is of high quality. People judge your website and your business by what is portrayed on the site. Blogs are excellent sources to carry out informal chats with your potential customers without them having to read detailed information. Further blogs have a way of catching a potential customer’s eyes.

Testimonials from past customers are excellent resources to gain trust and repeat business to your website. Starting off with a small internet business can be tricky at the beginning but once your business is on the major hit sites your business will take off like a jet. It is up to the owner of the company and IT team to successfully keep the site in proper form so that your business is prosperous in the future. Development teams are available to guide you if you need IT help. Take your time and plan your site and make sure you choose your site and host with care. Essential keywords, visuals and monopolizing the traffic are the keys to promoting a successful site.