Back to School Offer

Get 20% of Your First Order amount back in Reward Credits!

Get 20% of Your First Orderback in Rewards

All papers examples
Get a Free E-Book! ($50 Value)
HIRE A WRITER!
Paper Types
Disciplines
Get a Free E-Book! ($50 Value)

Introduction to Fashion Merchandising, Essay Example

Pages: 1

Words: 304

Essay

“A Different Kind of Tour for Victoria Beckham,” by Rachel Brown (with contributions by Holly Haber) appeared in WWD on November 29, 2012. The article explores Victoria Beckham’s career in fashion design and pinpoints a few key marketing strategies that have contributed to its success. I chose this article because it shows the importance of personal marketing and promotion in fashion today.

Ads and fashion campaigns showcasing the clothing is not enough when it comes to small, high-end designer brands- they need a personal touch. This personal touch comes in the form of leg work by the designer to travel to stores and shows all over the world so she can build relationships with her retailers and clients. Victoria Beckham, this article reports, is a pro at the intimate, social gatherings suggesting that upwards of 60% of Beckham’s increased sales were a result of these private, relationship-building events.

Beckham’s clientele is extremely exclusive so her events are less for publicity than truly connecting with retailers and customers. The article also talks about the importance of a designer looking the part to attract customers. Victoria Beckham, Brown writes, has “transitioned successfully from Posh Spice to luxury-sector designer at least in part because customers trust her style instincts.” Beckham makes conscious and careful wardrobe decisions to reassure her customers that what she produces is also what she wears. This has allowed her to leave her past celebrity as a Spice Girl behind and now be recognized in many places solely as a successful designer.

In addition to small, private events and personal appearance of the designer, the third key to Beckham’s success the article states is purposefully tight distribution. By keeping the stock of clothing available to a minimum Beckham ensures the exclusivity of her brand to her customers as they fight to get a hold of new releases.

Time is precious

Time is precious

don’t waste it!

Get instant essay
writing help!
Get instant essay writing help!
Plagiarism-free guarantee

Plagiarism-free
guarantee

Privacy guarantee

Privacy
guarantee

Secure checkout

Secure
checkout

Money back guarantee

Money back
guarantee

Related Essay Samples & Examples

Narratives That Shape Our World, Essay Example

The context and the values in the text Othello by William Shakespeare have shaped me in perspective through the main character Othello. I perceive life [...]

Pages: 6

Words: 1574

Essay

Cyber Security Career Path, Essay Example

Background The field of technology is quite intriguing. It’s fascinating to see how different technologies operate and what they have in common. It amazes me [...]

Pages: 7

Words: 1796

Essay

Impacts of Wildfires on Us GDP Growth, Essay Example

Abstract When there are significant wildfires, the lives of workers, their families, and their employers are all affected. However, firefighting and repairing the damage may [...]

Pages: 19

Words: 5176

Essay

Ironic Realism in Atwood’s the Handmaid’s Tale, Essay Example

Margaret Atwood’s use of relatable sensory details creates an ironic realism in her novel, The Handmaid’s Tale. In a society wherein every person must keep [...]

Pages: 2

Words: 617

Essay

English as a Lingua Franca, Essay Example

Introduction People with various native languages commonly communicate using a lingua franca (O’Regan, 2014), a speech, or a mix of languages.  The phenomenon of English [...]

Pages: 3

Words: 914

Essay

The Trump Administration, Essay Example

The rhetorical agenda for the article is to convince the Trump Administration to urge employers to issue hazard pay for their employees and to align [...]

Pages: 5

Words: 1270

Essay

Narratives That Shape Our World, Essay Example

The context and the values in the text Othello by William Shakespeare have shaped me in perspective through the main character Othello. I perceive life [...]

Pages: 6

Words: 1574

Essay

Cyber Security Career Path, Essay Example

Background The field of technology is quite intriguing. It’s fascinating to see how different technologies operate and what they have in common. It amazes me [...]

Pages: 7

Words: 1796

Essay

Impacts of Wildfires on Us GDP Growth, Essay Example

Abstract When there are significant wildfires, the lives of workers, their families, and their employers are all affected. However, firefighting and repairing the damage may [...]

Pages: 19

Words: 5176

Essay

Ironic Realism in Atwood’s the Handmaid’s Tale, Essay Example

Margaret Atwood’s use of relatable sensory details creates an ironic realism in her novel, The Handmaid’s Tale. In a society wherein every person must keep [...]

Pages: 2

Words: 617

Essay

English as a Lingua Franca, Essay Example

Introduction People with various native languages commonly communicate using a lingua franca (O’Regan, 2014), a speech, or a mix of languages.  The phenomenon of English [...]

Pages: 3

Words: 914

Essay

The Trump Administration, Essay Example

The rhetorical agenda for the article is to convince the Trump Administration to urge employers to issue hazard pay for their employees and to align [...]

Pages: 5

Words: 1270

Essay

Get a Free E-Book ($50 in value)

Get a Free E-Book

How To Write The Best Essay Ever!

How To Write The Best Essay Ever!