Latest Marketing Trends in Product Planning, Essay Example

Today’s current trend in marketing is basically dependent on how the companies are able to create a more definite understanding on how they may make the best use of the resources made available for them in the market. These trends intend to increase the capacity of each organization to be dependent on modern tools of reaching out to a higher number of prospected clients to whom they may offer their products to. Relatively, these options make marketing offers more purposeful in nature. In this discussion, two of the most recent reports regarding the trending marketing news shall be given attention to, in relation to how particular companies at present makes use of the internet and modern technology in order to take note of how they operate for the modern market.

Both Apple and Samsung share a relative course of market impact in the international field of trade especially in relation to how they respond to the demands of the growing market in connection with the development of high-performing smartphones. One of the most controversial competitions between these two companies could be measured based on the developed features that both organizations offer their loyalist in the international market. While Samsung plays its card in massive camera features, Apple tries to play its part in recognition of the need for functionality and security that most smartphone users call for.

In CNET’s report entitled Samsung continues to rule over Apple in smartphone market, product planning on the part of the company’s smartphone developers play a great role in making a mark on how these items are supposed to carry the name of the business. The iPhone mania over the past few years has been affected largely by how Samsung emerges in most of its research and development efforts. Nevertheless, iPhone is not backing down. Truth is, the subtle strategy of Apple in facing the competition follows the principle of taking things slowly but surely. Apple Inc. continues to follow its legacy of high quality gadgets that are expected to last for a long time in the hands of its users. Such high quality would of course come with a price; those who are smart enough to take on a more serious decision over purchasing their gadgets will choose what Apple Inc. offers [as the company itself believes].

True to its sense, both Samsung and Apple Inc. use the most effective portal of marketing as they present their meticulously planned products [as they are released in the market]. While the trend embraces offering something new almost every minute, Apple Inc. takes on the challenge of dealing with such demand under a controlled situation; especially dedicated to making a mark on the thinking of the people; especially for those aiming to become more productive in their practical purchases of such gadgets. Notably, it could be understood that the newly released versions of iPhones and other gadgets under the Apple Inc. brand name are continuously assured of being of high quality and durability that is certainly worth paying for. The article Apple’s iPad Pro Has Larger Display, New Productivity Accessories by Ray Sheffer provides a rather structured presentation on how the company carefully plans its next steps as it faces tight competition, not only with Samsung but also with other top smartphone brands and other challengers in the new international market.

Overall, both Samsung and Apple Inc. get noticed by the public through social media and networking systems handled through the internet. Using such edge to make sure their products get ample attention from prospected buyers make a distinct insistence on how these companies are likely to make it; especially as the market itself grows and the demand of the people develops from one particular concentration to another.

Works Cited

Chapter 11: Product Planning. (Assigned Reading)