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Macy’s Annual Report, Research Paper Example

Pages: 1

Words: 277

Research Paper

Macy’s Incorporated is one of the largest and oldest retail stores in America. With its origins in New York, it grew quickly from one store to being virtually synonymous with the department store in the United States. Now aiming their target on primarily clothing, shoes, and accessories, Macy’s has grown into one of the largest and most profitable clothing distributors in the world.

Macy’s Incorporated is actually two different stores–Macy’s and Bloomingdales– drawing from two established names, as well as different demographics contributing to their success moving forward. In addition, the brands the company frequently promotes are ear catching. Sporting such well-known brands as Polo Ralph Lauren, Tommy Hilfiger, as well as Steve Madden, any Macy’s touches on all price points to attract the most consumers’ possible.

Bloomingdales is another brand name recognized in all American households. Generally it is considered to be more upscale–attracting a wealthier demographic. This is the brilliance of the Macy’s Model–Bloomingdales is a Macy’s for the upper class. The stores–when speaking of layout, branding, and right down the customer price points. Macy’s as a corporation can pinpoint specific demographics based on the income of the area to decide whether to place a Macy’s or a Bloomingdales.

This trend–strategically placing either a Macy’s or a Bloomingdales–should continue, and thus yield a profit time and time again. It seems the separation of the two to meet two different price demographic needs is the most business-sound idea. For instance, in some demographics it may make sense to place a Macy’s and a Bloomingdales in direct competition with each other.

Macy’s Incorporated has been around for a very long time due to their reputation–only made better with the Bloomingdales name.

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