Management Information System, Essay Example

The media strategy implemented did not work as is seen in the annual sales, that is, it remained constant. This shows that the social media strategy applied was not favorable for this business or either the strategy leaned on one side of the marketing plan. This is evident in the increase of revenue and not on the annual sales. In addition, the strategy focused on one segment of the business neglecting others that would have attracted more revenues thus; superseding the current annual sales.

Recurring costs: these variable costs are related to IT resources, on-going marketing and promotion, maintenance fee or subscription of software development, and Twitter moderator that included discounts. Startup costs: they are fixed costs related to the implementation and monitoring tools, plus proprietary software technology that are able to track URL sales measures and clicks, costs of marketing and or promotion, IT resources.

Concerning defective products, the best strategy to apply for such instances is building compelling social media. This strategy will help in building the confidence of the clients and persuade them through eye-catching and eye-appealing ways that will bring customers back to the business. The only way to win the customer’s confidence is by reaching out to them in a compelling way through the use of the message sent.

Analysis of current social media used by the company: Here, a list of all marketing plan, campaign, and strategy currently executed by the business by looking at the expenses and number of new customers generated by the strategy. Resources: Where will the business get resources to implement a new strategy? This question is asked by many people when implementing a new strategy.