Market Behavior Analysis, Essay Example

The craze over owning a tablet or a hand-held PC has become a phenomenon especially among those who are always on the go. The design of tablets from large names in the industry is most often than not function-specific. This means that the technology behind the creation of modern on-the-go PCs has actually made it easier for the industry of new gadgets to make a name in the different sectors of the market. The function-specific designs actually create a great impact on how the market could be able to make a distinction on how they are to appreciate the products offered to them by the different business entities enjoined in the industry of tablet manufacturing.

The revolution of handy tablets specifically came from the innovation of Ipod and Ipad that were specifically targeting specific members of the market. From this particular product, several other prototypes were able to make distinctive differences that are designed to give consideration on what the market wants. Ipad and Ipod from Apple usually made a specific impact on how they defined the market that were able to purchase the products they offer. At some point, Apple created a distinction of market definition specifically stereotyping the members of the society, which also sets a great impact on how modern society views those who are able to purchase the said product.

This is the reason why several businesses in the same industry that might have lesser name compared to the greater names of large players have tried different ways by which they could attest to the needs of the market through making copies of their own tablets that are priced at a lower rate. The lower rate prices made it easier for the other sectors of the market to buy the said type of gadget. The consideration on the matter however involves a lower sense of quality and a lesser value of the gadgets based on the functions that the products offer.

It is for this reason that the division of product-values has been established through the differential characteristics of the market. The perceptions that the market have on the products that they are buying often become largely affected by the issues of economy, technology and society. Relatively, the issue on economy creates a distinction on who is able to buy the product based on what they can afford. This then indicates that the capacity of the market to buy is specifically a driving force on what products are likely to be largely accepted by the market and what is to be appreciated only by a particular sector of buyers in the community.

The aspect on technology identifies each product based on functions and features. Ipad and Ipod from Apple Inc are noted for their capacity to provide specific applications that are able to give their users a satisfying experience in using the gadgets they offer. Understandably, this particular character of Apple Inc’s products is what is supposed to be given attention to by market challengers. What the smaller businesses from China, Taiwan, India and the Philippines came up with are usually in par with the program-apps that the Apple products offer. However, to reduce the price tag of each product, these companies reduced the hardware capacity of their gadgets. This meant that the functionality of the gadgets would only depend on what applications would actually work on them.

The social factor, as mentioned earlier, is based on the stereotyping effect that owning a tablet has imposed on the characteristics of those who can buy the said item. Relatively, this is the reason why it has become very important that in the process of marketing the item, the social status of the owners of the gadget was evident. This served as a huge invitation among the buyers to see to it that they own a tablet that would define their status in the society. The function that the gadgets serve based on communication and connectivity has become a secondary point of decision for most buyers. This is the reason why products from lower edge producers went selling out like mushrooms in the market. Simply owning a tablet gave them [the owners] a chance to define themselves according to their property and the fact that they are able to jump into the trend of the latest technology offered to the public.

Based on the assessment of the attitude of buyers who are fixed on buying and owning a tablet PC, it could be realized that among the most important issues that the society gives attention to is social status. Not all who are buying the tablet actually buys them for functional reasons. Instead, some just want to say that ‘they are in’ or that ‘they can afford the latest technology’. Owning such item has changed the strata that the original organizations such as Apple and IBM designed their gadgets for. As of now, the product, whether it is branded or not, becomes a hot seller in the market simply because of the label it provides those who are able to buy it. Relatively, this means that the market share between organizations offering price-defined products have been divided between those who actually see the product as a functional gadget from those who view it as a source of social status and acceptance. Overall, what makes this product saleable is that of its timely release in a technologically defined society that sees innovation as a matter that must be embraced.

With innovation becoming a global phenomenon, it is realized that this is not the time for organizations enjoined in the aspect of developing computer technology to stop with developing ideas related to innovating the way the humans use modern technology. In the future, it is expected that more inventions and products are still to be released under the same course by which tablets have been produced. In the same manner, the market is expected to respond accordingly to the said items as they do respond to the same products now. Utilizing the impact of technology, society and economy in their decisions of buying, organizations must know how to target such conditions of selling in the market in the way they ought to create gadgets where they can best profit from.

Reference:

Adcock, Dennis; Al Halborg, Caroline Ross (2001). “Introduction”. Marketing: principles and practice. p. 16.