Marketing Business Mobile App for General Mobile Users, Research Paper Example

Background

Business applications designed for mobile users come in different forms presenting different features. Most of these applications help the mobile users organize their appointments, take note of their everyday activities or at some point even help in the management of their finances. The bulk of these applications being set up in the mobile gadgets of the users take up so much space from their memory’s storage thus lowering the overall capacity of the mobile phone to operate faster within an effective gauge of function. At times, even the applications themselves are becoming harder to use as loading and storage of information takes up so much memory space as well. On the other hand, some business apps, being separate as they are, have a difficulty being established for overall syncing.

For this marketing project, a complete package of business apps shall be marketed. The application will feature time functions [including alarm and reminder snooze]; appointment setter, note taker and finance manager all in one. This will enable the user to sync all information together thus allowing for the possibility of accessing related information altogether as needed. The application shall be applicable to the general Operating System used by most smart gadgets today hence making it accessible and useful for the majority of individuals making use of the said technology.

The Market

The market to be served by this product includes business enthusiasts, business people, students, or ordinary individuals who simply want their activities and their notes specifically organized within their smart gadgets. The presentation of the application would be specifically concise which means that it would not take up so much memory storage from the gadgets making it more applicable for the general public to appreciate and use accordingly.

The Marketing Plan

The app is not for free. Although it would be presented with a free trial option, the trial version only allows the user to utilize some of the features of the application for a short span of allowable time. For at least a week, the application usage would be free but only if the client would buy the full version would he be able to access everything that the application provides. To market the product, a viral video shall be posted online through youtube.com. The said video would present a person having a lot of work schedules to juggle and it seems that he has to have a lot of time to make sure that all his appointments and other activities are set properly on time. In the end of the video, a message on the presentation of the new application that would put ease from the problems of activity management and storage management shall be shown. The said video shall be posted as a link on several social networking sites such as facebook and multiply. Google search ad engines shall also be used to be a good source of an advertising ground for the new product.

Providing a better sense on how the target market would likely react to the product, the team of developers of the application shall provide an option of personal customization for those who would actually buy the full version of the program. To further enhance the campaign about the application’s practicality, the developers shall provide a free full version of the program to fifteen first downloader[s] of the trial sample. After they are given full access, their reaction to the program’s usability and practicality shall be asked and shall be used as testimony and review to the overall capacity of the program to provide ease to the works and responsibilities that the target users need to put in place.

References:

Dev, Chekitan S.; Don E. Schultz (January/February 2005). “In the Mix: A Customer-Focused Approach Can Bring the Current Marketing Mix into the 21st Century”. Marketing Management 14 (1).

Homburg, Christian; Sabine Kuester, Harley Krohmer (2009): Marketing Management – A Contemporary Perspective (1st ed.), London.

Hochbaum, D.S; E. Moreno-Centeno, P. Yelland, and R.A. Catena. Rating Customers According to Their Promptness to Adopt New Products, Operations Research 59(5): 1171-

Shaw, E. (2012). Marketing strategy: From the origin of the concept to the development of a conceptual framework. Journal of Historical Research in Marketing, 4(1), 30-55.