Back to School Offer

Get 20% of Your First Order amount back in Reward Credits!

Get 20% of Your First Orderback in Rewards

All papers examples
Get a Free E-Book! ($50 Value)
HIRE A WRITER!
Paper Types
Disciplines
Get a Free E-Book! ($50 Value)

Marketing Communication Tools, Essay Example

Pages: 1

Words: 299

Essay

Marketing communication tools are a set of tools a business uses in the delivery of messages and promotional services to its customers. These marketing communications tools are essential to any business as they link directly to the level of business sales. There are numerous marketing communication tools and numerous mixes of these tools that can be adopted by a business entity in supporting its selling efforts. However, an e commerce site like Alibaba.com must choose marketing communication tools that are appropriate to the e commerce platform in order to reach its desired customers.

Some of these tools adopted by the Alibaba group include advertisements which promote the entity’s products services and also the business brand. Direct mail and email campaigns are also used in to generate leads through offers or call to action activities in the website. Newsletters and catalogs are also appropriate for e commerce sites and these may take the form of print or the conventional digital formats, with the latter being more effective in regard to the Alibaba group. Trade shows webinars and seminars also fit into the context of e commerce sites, but the most effective marketing communication tool being the social media.

The social media is a highly efficient marketing communication tool in regard to the Alibaba group since the main purpose is the provision of information which is also the primary objective of the marketing communication tools. The social media is more efficient as it facilitates feedback on the products and services provided by the business. This feedback is critical as it gives the business a platform to assess customer satisfaction, address customer issues and create a community where the customers of the business can interact. It is through such feedback that the business can provide services and goods tailored to meet the customer’s needs.

Time is precious

Time is precious

don’t waste it!

Get instant essay
writing help!
Get instant essay writing help!
Plagiarism-free guarantee

Plagiarism-free
guarantee

Privacy guarantee

Privacy
guarantee

Secure checkout

Secure
checkout

Money back guarantee

Money back
guarantee

Related Essay Samples & Examples

Multinational vs Multicultural, Essay Example

The main difference between a multinational and a multicultural organization is that a multinational operates in several countries while a multicultural has individuals from diverse [...]

Pages: 1

Words: 378

Essay

Prevent terrorist strikes on American soil, Essay Example

Goal, Objectives, and Strategies The Department’s goal is to protect the homeland by thwarting terrorist threats and implementing emergency plans. These are the Department’s top [...]

Pages: 1

Words: 412

Essay

Science and Technology and Nation-Building, Essay Example

Science plays a pivotal role in technology. The combination of science and technology (S&T) results in the development of new knowledge used to improve human [...]

Pages: 3

Words: 768

Essay

Plato’s Portrayal of Socrates and the Historical Socrates, Essay Example

Socrates, the Athenian philosopher, changed how philosophers thought about the world. However, modern audiences believe that Socrates did not write any of his ideas down [...]

Pages: 5

Words: 1285

Essay

Ambiguity, Essay Example

The New Task I am Proposing My proposal is a promotion at work. I am a Business Development Associate at Universal New York, NY. My [...]

Pages: 1

Words: 278

Essay

Narratives That Shape Our World, Essay Example

The context and the values in the text Othello by William Shakespeare have shaped me in perspective through the main character Othello. I perceive life [...]

Pages: 6

Words: 1574

Essay

Multinational vs Multicultural, Essay Example

The main difference between a multinational and a multicultural organization is that a multinational operates in several countries while a multicultural has individuals from diverse [...]

Pages: 1

Words: 378

Essay

Prevent terrorist strikes on American soil, Essay Example

Goal, Objectives, and Strategies The Department’s goal is to protect the homeland by thwarting terrorist threats and implementing emergency plans. These are the Department’s top [...]

Pages: 1

Words: 412

Essay

Science and Technology and Nation-Building, Essay Example

Science plays a pivotal role in technology. The combination of science and technology (S&T) results in the development of new knowledge used to improve human [...]

Pages: 3

Words: 768

Essay

Plato’s Portrayal of Socrates and the Historical Socrates, Essay Example

Socrates, the Athenian philosopher, changed how philosophers thought about the world. However, modern audiences believe that Socrates did not write any of his ideas down [...]

Pages: 5

Words: 1285

Essay

Ambiguity, Essay Example

The New Task I am Proposing My proposal is a promotion at work. I am a Business Development Associate at Universal New York, NY. My [...]

Pages: 1

Words: 278

Essay

Narratives That Shape Our World, Essay Example

The context and the values in the text Othello by William Shakespeare have shaped me in perspective through the main character Othello. I perceive life [...]

Pages: 6

Words: 1574

Essay

Get a Free E-Book ($50 in value)

Get a Free E-Book

How To Write The Best Essay Ever!

How To Write The Best Essay Ever!