Marketing: Principles and Practice, Essay Example

Which factors do Facebook marketers use to influence consumers?

The “like” button in facebook acts like a marker for marketer, allowing them to see what a particular user wants or how a particular group of friends decide on a distinct choice in products or services made available online [for advertising and/or selling] purposes. Most often than not, this ‘like’ button is not concentrated on one group of individuals alone. Being a tool for networked operations or distinctive essence of development in the market; business organizations often use the measurement or the gauging of the value of the ‘like’ button based on how they are supposed to make a definite turn on how they manage to reach out the members of the market they are supposed to serve.

Would you be influenced by an ad if you saw that your friends liked it?

Most likely; what one individual’s friends like often also responds to his personal desires and particular demands from the market. Practically, people have become accustomed to the idea of simply wanting something because their friends or their network of friends actually like the product. Instead of using individualized or separated market research, marketers use the connection between friends and make a definite mark on how the development of wants among peers could be used to determine what product is best to fit their needs and what matters they demand for the most.

Does traditional marketing have any parallels to this type of online marketing?

Yes. Traditional marketing champions the idea of peer-influence. At the same pattern, facebook utilizes the same type of marketing approach especially on the part of the business owners using the said portal of social connection to be a primary element of success; one that would give them a better idea about the market they hope to serve.

References

Adcock, Dennis; Al Halborg; Caroline Ross (2001). “Introduction”. Marketing: principles and practice. p. 16.

Kotler, Armstrong, Philip, Gary. Principles of Marketing. pearson education.