Marketing Promotion and Bolivio Electronic Netbook, Essay Example

This promotional advertisement for Biovia electronic notebook was cogently constructed and invoked various marketing promotion principles as a competitive brand within specialized technology today. This product combines guaranteed technological quality and specialized computer properties, which is unequivocal in this advertisement through the infusion of iconography that consumers recognize as tethered to the currency of this product. At a fundamental level, the use of vivid colors that clash and are distinct from one another draws in the viewer’s eye to this unique advertisement promotion (Armtrong & Kotler 2005). This advertisement exhibits a three dimensional model of various drug alternatives that are embedded within the binding pocket of the target protein. Such technical and specific iconography attested to the fact that BIOVUA has emerged as the primary electronic notebook for modeling chemical and biological material in addition o functioning as booth production and simulation domains. Such an advertisement promotion underscores the central position BOVIA seeks to occupy as a major company within the specialized technology business. Such a targeted message to the 3D designer software targeted audience is very useful as BIOVIA seeks to become a leader in three-dimensional software within the science and technology world. The iconography deployed therein  underscores how BIOVIA as a brand embraces collaborative, three-dimensional technologies and seeks to accommodate both material and life science applications vis-à-vis its focus on chemical and biological simulation, modeling, and production. Such technologies pave the road for collaborative discovery and innovative research within various scientific fields. Interestingly, this advertisement does not use any cogent bylines to draw in consumers, yet it convincingly underscores why it stands out amongst its competitors. Because BIOVIA is relatively new, it primarily advertises online via business advertising websites such as BussinssWire.com.

The promotional price created for the BIOVA notebook incorporates both carefully chosen iconography and cogent bylines in order to promote the product as a leader in its marketing field of competition in addition to being cost-effective and flexible for transport. Usually, products within this marketing sector are not only costly but also quite difficult to transport, which BIOVIA has corrected in addition to its multifaceted features that enhances collaborative efforts in addition to superior modeling facets. Incorporating obvious imagery of scientific tools that experts in the field would recognize is the first primary way in which this promotional advertisement would draw in the targeted audience in order to underscore how the brand seeks to connect scientists with software, information, and instruments within their targeted effort to promote collaboration and transformation for scientific productivity and advancement. The BIOVIA notebook unequivocally aimed as facilitating various scientific disciplines transition from banal manual processers to far more efficient, coherent, and integrated electronic ones in which lab results can be better presented and understood. The advertisement thus underscores the reality that the new BIOVIA notebook does not merely replace paper notebooks but also has a degree of agency as it also effectively manages the dissemination of information in addition to various materials deployed by scientists as well as the instruments and software used to enhance collaboration, creativity, and personal productivity. The byline “super spreadsheet, better data” encapsulates what makes this promotional product so unique and appealing to the consumer base as it contains structurally nuanced capacities with regards to advanced spreadsheets in order to apprehend and convey important data in a manner in which scientists desire. Intrinsic scientific calculations streamline the complex documentation process while also propelling consistency in terms of data information while also curtailing transcription glitches. The imagery thus captures and promotes how the product retains the capacity to capture both unstructured and structured information—including images, biological sequences, text information, and numerical data—in addition to other data collection efforts in an easy and effective way that is unparalleled within the sector. As such, the simplistic iconography deployed therein discursively frames the BIOVIA Notebook as a seminal reporting and analysis electronic vehicle through which automated and error-free data transfer can take place.

References

Armstrong, G., & Kotler, P. (2005). Marketing: An introduction (7th ed.). Upper Saddle River,New Jersey: Pearson Prentice-Hal

Lmanen, A. (2011). Expected returns: An investor’s guide to harvesting market rewards. United States: John Wiley & Sons.

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