Marketing Segmentation Strategy, Essay Example

In anticipation of Thanksgiving Day, the PBOC Motorsports Club races, which will be held on November 21-22, should be absolutely adherent to the holiday. Seeing as how a number of individuals look or something fun to do with their families while on Thanksgiving break, making the racing event “turkey themed” would unquestionably serve as great marketing in order to promote the number of individuals who would attend the event. In order to place an emphasis on the fact that families are welcome to the races, there should be workshops on the side where children are able to get face paintings absolutely free of charge. Keeping in mind that the focus of this day should be on the racing itself, racing cars should be turkey-themed. This would attract individuals from all over if and when they were given the opportunity to venture out during Thanksgiving break.

The event would be especially successful if there could be prizes at the end of each race. For example, an autographed racer might sign a helmet and the overall winner of the whole racing event takes the helmet. This type of propaganda and advertisement would bring individuals from all over to the event because of the manner in which they would come to see and acknowledge that the racing events are family related and festive as well. The ideal goal of this strategy would be to create a whole new level of customers who would keep coming back to race with all of their families even after the Thanksgiving event.