Marketing Strategy for Batian Leisure Lounge, Essay Example

Business Strengths

The greatest strength is my extensive knowledge of the entertainment and hospitality industry, as well as my positioning in the area. Top notch professionals with excellent client-customer relations are also at hand to work in the lounge once it starts its operations.

Business Weaknesses

The greatest weakness in this business is the existing and upcoming competition in the region. There are a number of established resorts and hotels offering the same who already have a large customer base.

Customer Analysis

Customer Description

The customers are professionals who are above 25 years of age, married or unmarried, who are seeking attentive, personalized and efficient services.

Business Goal

Profit

My goal is to reach a target of US$ 10 million after-tax profit by the end of Year 1 after commencing date.

Specifics of Marketing Campaigns

Campaign Goal

The aim is to create awareness to the target customers about the services to be offered by the lounge.

Campaign Focus

The primary goal is to be achieved by advertising the special services to be offered by the lounge through the various media networks.

Campaign Duration

The campaign is to run until the lounge starts its operations.

Why My Customers Will Choose Batian Leisure Lounge

What will set me from the existing competition is the fact that packages will be custom-designed for the customer. Questions have been asked to find out exactly the needs and wants of the customers are before the establishment of the lounge.

Analysis of Primary Competition

Services Offered

The customers’ needs, whether on vacation or business retreat, will be met. The lounge is to be situated in a peaceful serene environment, 15 minutes drive from the city center along the coastal area of the country. It is also within the vicinity of an international airport which is a 20 minute drive away.

All bedrooms will have a balcony with a fascinating view of the ocean. They will be equipped with a king-size bed minibar, private shower and bath, air conditioning, satellite TV, shaving mirror and hair drier, and a telephone.

The lounge will offer excellent dining facilities with exquisite cuisine from all over the world. It will provide a Fitness and Health facility with Jacuzzi, sauna, massage, steam room and a gymnasium. A swimming pool with fresh water will also be available. A pool bar is to be available with satellite TV for sports lovers.

There will be a conference room for 15 to 300 people, audio visual technology, free parking, boutiques, car rental services, spa, barber shop and hair salon, discotheque and a fulltime room service.

The lounge will also offer a free marriage counseling services for couples have problems in their marriage and they would want to get away for a couple of months or weeks . They will find that I have a group trained and skilled marriage counselors who are ready to help them solve their marriage problems in a professional and confidential manner.